BRABUS wins Best Brand 2026 for 20th time in premium tuning
BRABUS named Best Brand 2026 for 20th consecutive year
BRABUS wins Best Brand 2026 for 20th time in premium tuning
German tuning house BRABUS wins Best Brand 2026 title for 20th time with 55.5% of votes in Auto Motor und Sport poll, cementing its premium tuning dominance.
2026-03-26T18:21:29+03:00
2026-03-26T18:21:29+03:00
2026-03-26T18:21:29+03:00
German tuning house BRABUS has once again demonstrated its absolute dominance in the premium tuning segment. After a reader poll by Auto Motor und Sport, the brand secured the Best Brand 2026 title for the 20th consecutive time, cementing its status as the most popular tuner in the market.55.5% of votes and a decisive winThe survey involved 94,911 participants, with over half—55.5%—voting for BRABUS. This result not only secured victory but highlighted a significant lead over competitors in the 'Tuner' category. This figure reflects not just brand recognition but also audience trust, as customers have consistently chosen BRABUS for two decades. In a market where new players regularly emerge, such stability is a rare sight.A business that goes beyond tuningBRABUS has long evolved from a mere tuning atelier into a global player in vehicle customization. The company works not only with Mercedes-Benz models but also actively develops projects based on Rolls-Royce, Bentley, and Lamborghini. At the same time, the brand is expanding its presence beyond the automotive industry, boosting its media profile. In 2026, it launched the documentary series 'BRABUS: One Second Wow' on Prime Video, which showcases the inner workings of supercar creation and enhances the brand's image.Global network and a focus on exclusivityToday, BRABUS operates in over 100 countries through a network of partners and its own divisions. This allows the brand to serve clients worldwide and maintain a high level of personalization. Company head Konstantin Buschmann noted that this success stems from the efforts of a team of around 500 employees. It is their constant drive for innovation and unique projects that keeps BRABUS at the forefront.This 20th consecutive win confirms that BRABUS remains the benchmark in premium tuning. The brand not only holds its ground but expands its influence, transforming into a full-fledged lifestyle company with global reach.
BRABUS, Best Brand 2026, premium tuning, Auto Motor und Sport, German tuning house, vehicle customization, Mercedes-Benz tuning, supercar tuning, luxury car tuning
2026
Michael Powers
news
BRABUS named Best Brand 2026 for 20th consecutive year
German tuning house BRABUS wins Best Brand 2026 title for 20th time with 55.5% of votes in Auto Motor und Sport poll, cementing its premium tuning dominance.
Michael Powers, Editor
German tuning house BRABUS has once again demonstrated its absolute dominance in the premium tuning segment. After a reader poll by Auto Motor und Sport, the brand secured the Best Brand 2026 title for the 20th consecutive time, cementing its status as the most popular tuner in the market.
55.5% of votes and a decisive win
The survey involved 94,911 participants, with over half—55.5%—voting for BRABUS. This result not only secured victory but highlighted a significant lead over competitors in the 'Tuner' category. This figure reflects not just brand recognition but also audience trust, as customers have consistently chosen BRABUS for two decades. In a market where new players regularly emerge, such stability is a rare sight.
A business that goes beyond tuning
BRABUS has long evolved from a mere tuning atelier into a global player in vehicle customization. The company works not only with Mercedes-Benz models but also actively develops projects based on Rolls-Royce, Bentley, and Lamborghini. At the same time, the brand is expanding its presence beyond the automotive industry, boosting its media profile. In 2026, it launched the documentary series 'BRABUS: One Second Wow' on Prime Video, which showcases the inner workings of supercar creation and enhances the brand's image.
Global network and a focus on exclusivity
Today, BRABUS operates in over 100 countries through a network of partners and its own divisions. This allows the brand to serve clients worldwide and maintain a high level of personalization. Company head Konstantin Buschmann noted that this success stems from the efforts of a team of around 500 employees. It is their constant drive for innovation and unique projects that keeps BRABUS at the forefront.
This 20th consecutive win confirms that BRABUS remains the benchmark in premium tuning. The brand not only holds its ground but expands its influence, transforming into a full-fledged lifestyle company with global reach.
