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Bugatti La Voiture Noire sale reveals owner identity and €25 million price

© bugatti.com
The Bugatti La Voiture Noire, the world's most expensive new car, is up for sale at €25 million. Discover the owner's identity and sale details in this exclusive update.
Michael Powers, Editor

One of the most enigmatic modern supercars is back in the spotlight. The sole Bugatti La Voiture Noire, shrouded in rumors for years, is now up for sale, and its owner's identity has finally been revealed.

Owner's Mystery Solved After Years

It turns out the hypercar was purchased by former Volkswagen chairman Ferdinand Piëch. The deal actually took place back in 2019, but it was never officially confirmed, fueling endless speculation—including rumors that various celebrities had bought it.

After Piëch's death, the car passed to his son Anton Piëch, who has now decided to sell it. This finally closes the book on the long-running intrigue surrounding one of history's most expensive automobiles.

Price Has Risen to €25 Million

Originally, La Voiture Noire cost around €16.7 million, already making it the most expensive new car ever. Now the price has climbed to roughly €25 million, underscoring its status as a true collector's item.

Bugatti La Voiture Noire
© bugatti.com

The sale is being conducted privately. Prospective buyers must prove they have the funds, pass checks, and only then gain access to full details about the car.

A Quiet, Discreet Sale

The deal's organizers initially planned to keep it under wraps, avoiding any publicity. But word got out anyway, which only heightened interest in the vehicle.

At the same time, attention is also turning to the situation around Piëch Automotive—a project that still hasn't reached series production. This adds some context: selling the hypercar might not just be about finding a new owner, but could also be tied to broader business decisions.

In the end, the La Voiture Noire story gets another chapter. A car that became a symbol of luxury and exclusivity is returning to the market—now as an asset with a higher price tag and a fully documented history.