Ford's $30k electric pickup: new platform, LFP batteries
Ford's $30,000 electric pickup set for 2027 with LFP batteries
Ford's $30k electric pickup: new platform, LFP batteries
Ford readies a $30,000 electric pickup on a universal EV platform with LFP batteries and modular assembly, cutting build time 40%. Sales set to start in 2027.
2025-09-24T11:28:53+03:00
2025-09-24T11:28:53+03:00
2025-09-24T11:28:53+03:00
Ford is preparing a new electric pickup that will debut the company’s universal platform and be priced around $30,000 (2.5 million rubles). Production is planned under a new Universal EV Production System with modular assembly, a setup expected to cut build time by up to 40% and reduce the number of parts by 20%. The truck will use lithium iron phosphate (LFP) batteries, which are cheaper than traditional chemistries and offer a longer service life — a pragmatic choice that leans toward durability and cost control over showmanship.The first product on this platform will slot between the Maverick and the Ranger, with sales slated to begin in 2027. The newcomer is positioned to undercut gasoline midsize pickups: for reference, the Toyota Tacoma starts at $33,185 (2.8 million rubles) and the Chevrolet Colorado at $33,595 (2.8 million rubles). That price point should land in a sweet spot for buyers moving up from compact trucks without sticker shock.Compared with the Tesla Cybertruck, which costs over $79,000 (6.6 million rubles at the current exchange rate), Ford is aiming squarely at the mass market with a practical, budget-friendly alternative. This strategy is likely to resonate with farmers, small businesses, and cost-conscious shoppers who value utility first.
Ford electric pickup, $30,000 EV truck, LFP batteries, universal EV platform, modular assembly, 2027 launch, Maverick, Ranger, Tesla Cybertruck alternative, midsize pickup pricing
2025
Michael Powers
news
Ford's $30,000 electric pickup set for 2027 with LFP batteries
Ford readies a $30,000 electric pickup on a universal EV platform with LFP batteries and modular assembly, cutting build time 40%. Sales set to start in 2027.
Michael Powers, Editor
Ford is preparing a new electric pickup that will debut the company’s universal platform and be priced around $30,000 (2.5 million rubles). Production is planned under a new Universal EV Production System with modular assembly, a setup expected to cut build time by up to 40% and reduce the number of parts by 20%. The truck will use lithium iron phosphate (LFP) batteries, which are cheaper than traditional chemistries and offer a longer service life — a pragmatic choice that leans toward durability and cost control over showmanship.
The first product on this platform will slot between the Maverick and the Ranger, with sales slated to begin in 2027. The newcomer is positioned to undercut gasoline midsize pickups: for reference, the Toyota Tacoma starts at $33,185 (2.8 million rubles) and the Chevrolet Colorado at $33,595 (2.8 million rubles). That price point should land in a sweet spot for buyers moving up from compact trucks without sticker shock.
Compared with the Tesla Cybertruck, which costs over $79,000 (6.6 million rubles at the current exchange rate), Ford is aiming squarely at the mass market with a practical, budget-friendly alternative. This strategy is likely to resonate with farmers, small businesses, and cost-conscious shoppers who value utility first.
