Jacob & Co Bugatti Tourbillon watch with miniature V16 engine
Jacob & Co unveils Bugatti Tourbillon watch with moving V16 engine
Jacob & Co Bugatti Tourbillon watch with miniature V16 engine
Discover the Jacob & Co Bugatti Tourbillon watch, featuring a miniature V16 engine that mimics a hypercar, priced up to 150 million yen. Explore its tourbillon and limited edition luxury.
2026-04-09T06:05:32+03:00
2026-04-09T06:05:32+03:00
2026-04-09T06:05:32+03:00
Jacob & Co has unveiled the Bugatti Tourbillon and Bugatti Tourbillon Baguette watches, created in collaboration with Bugatti and inspired by the brand's new hypercar. The standout feature is a miniature V16 inside the case, activated by a button press, with a price reaching 150 million yen. This matters because it's no longer just an expensive accessory but a demonstration of how automotive engineering transforms into an ultra-luxury item.The new model takes its name from the Bugatti Tourbillon hypercar, which succeeds the Chiron. Inside the watch is not a decorative but a moving mechanical module that mimics the operation of a V16: 16 titanium pistons move in transparent sapphire cylinders, and the crankshaft rotates like a real engine. This mechanism is automatic, making the watch more of a kinetic sculpture than a conventional timekeeping tool.At the heart of the construction remains a full tourbillon, one of the most complex and prestigious watch complications. Unlike classic solutions, it uses a high-speed flying tourbillon that completes a rotation in 30 seconds instead of the usual minute. Additionally, the watch features time display styled after a Bugatti dashboard and a retrograde movement of the hands, further tying the model to its automotive theme.The watch case nods to Bugatti's signature grille, and the entire architecture is built around the effect of a "hypercar on the wrist." The base Bugatti Tourbillon version is priced at around 60 million yen, while the more expensive Bugatti Tourbillon Baguette costs about 150 million yen. The difference isn't just in finishing but also involves the use of 18-karat white gold and the setting of 328 baguette-cut diamonds and 18 baguette-cut rubies.The most expensive version will be limited to just 18 pieces, immediately elevating it to collector's rarity status. Even among typical ultra-expensive watches, such a limited series stands out as extreme. In practice, Jacob & Co is selling not only intricate mechanics but also exclusivity, with scarcity comparable to Bugatti cars themselves.The Bugatti Tourbillon by Jacob & Co isn't merely an expensive watch but a mechanical manifesto of luxury built around an automotive concept. A miniature V16, a highly complex tourbillon, and an extremely limited production run turn the model into an object of collection and status. As the luxury market evolves, it becomes clearer: what's sold today isn't just an item but an experience, a myth, and the right to own something nearly impossible.
Discover the Jacob & Co Bugatti Tourbillon watch, featuring a miniature V16 engine that mimics a hypercar, priced up to 150 million yen. Explore its tourbillon and limited edition luxury.
Michael Powers, Editor
Jacob & Co has unveiled the Bugatti Tourbillon and Bugatti Tourbillon Baguette watches, created in collaboration with Bugatti and inspired by the brand's new hypercar. The standout feature is a miniature V16 inside the case, activated by a button press, with a price reaching 150 million yen. This matters because it's no longer just an expensive accessory but a demonstration of how automotive engineering transforms into an ultra-luxury item.
The new model takes its name from the Bugatti Tourbillon hypercar, which succeeds the Chiron. Inside the watch is not a decorative but a moving mechanical module that mimics the operation of a V16: 16 titanium pistons move in transparent sapphire cylinders, and the crankshaft rotates like a real engine. This mechanism is automatic, making the watch more of a kinetic sculpture than a conventional timekeeping tool.
At the heart of the construction remains a full tourbillon, one of the most complex and prestigious watch complications. Unlike classic solutions, it uses a high-speed flying tourbillon that completes a rotation in 30 seconds instead of the usual minute. Additionally, the watch features time display styled after a Bugatti dashboard and a retrograde movement of the hands, further tying the model to its automotive theme.
The watch case nods to Bugatti's signature grille, and the entire architecture is built around the effect of a "hypercar on the wrist." The base Bugatti Tourbillon version is priced at around 60 million yen, while the more expensive Bugatti Tourbillon Baguette costs about 150 million yen. The difference isn't just in finishing but also involves the use of 18-karat white gold and the setting of 328 baguette-cut diamonds and 18 baguette-cut rubies.
The most expensive version will be limited to just 18 pieces, immediately elevating it to collector's rarity status. Even among typical ultra-expensive watches, such a limited series stands out as extreme. In practice, Jacob & Co is selling not only intricate mechanics but also exclusivity, with scarcity comparable to Bugatti cars themselves.
The Bugatti Tourbillon by Jacob & Co isn't merely an expensive watch but a mechanical manifesto of luxury built around an automotive concept. A miniature V16, a highly complex tourbillon, and an extremely limited production run turn the model into an object of collection and status. As the luxury market evolves, it becomes clearer: what's sold today isn't just an item but an experience, a myth, and the right to own something nearly impossible.
