GM debuts Super Cruise, first hands-free ADAS in Middle East
GM launches Super Cruise hands-free ADAS in the Middle East
GM debuts Super Cruise, first hands-free ADAS in Middle East
General Motors rolls out Super Cruise to Cadillac, GMC and Chevrolet in the Middle East after Saudi mapping approval, bringing hands-free ADAS for long trips.
2025-09-28T12:42:42+03:00
2025-09-28T12:42:42+03:00
2025-09-28T12:42:42+03:00
General Motors has officially launched its Super Cruise system in the Middle East, becoming the first automaker to offer a ready-to-use ADAS solution in the region. The hands-free technology is now available on Cadillac, GMC, and Chevrolet models, allowing drivers to travel without constantly holding the steering wheel.The company emphasizes that the rollout aligns with its strategy for developing autonomous technologies designed to reduce driver errors and improve safety. The president of GM Africa and Middle East noted that software has become the heart of the brand’s vehicles, with Super Cruise serving as a prime example of what that shift enables.A key step was approval from the authorities in Saudi Arabia. The General Authority for Survey and Geospatial Information (GEOSA) authorized HD road mapping as part of the Saudi Vision 2030 program. GM has already completed a pilot mapping of urban routes and received permission to proceed with intercity highways.GM believes Super Cruise will be especially relevant for the long-distance trips typical of the region. The introduction is expected to make driving more comfortable and safer, while laying the groundwork for further progress of autonomous vehicles in the Middle East. For a market shaped by frequent long-haul journeys, the move feels like a measured and timely step.
GM, General Motors, Super Cruise, Middle East, Saudi Arabia, GEOSA, ADAS, hands-free driving, Cadillac, GMC, Chevrolet, HD mapping, Saudi Vision 2030, autonomous vehicles
2025
Michael Powers
news
GM launches Super Cruise hands-free ADAS in the Middle East
General Motors rolls out Super Cruise to Cadillac, GMC and Chevrolet in the Middle East after Saudi mapping approval, bringing hands-free ADAS for long trips.
Michael Powers, Editor
General Motors has officially launched its Super Cruise system in the Middle East, becoming the first automaker to offer a ready-to-use ADAS solution in the region. The hands-free technology is now available on Cadillac, GMC, and Chevrolet models, allowing drivers to travel without constantly holding the steering wheel.
The company emphasizes that the rollout aligns with its strategy for developing autonomous technologies designed to reduce driver errors and improve safety. The president of GM Africa and Middle East noted that software has become the heart of the brand’s vehicles, with Super Cruise serving as a prime example of what that shift enables.
A key step was approval from the authorities in Saudi Arabia. The General Authority for Survey and Geospatial Information (GEOSA) authorized HD road mapping as part of the Saudi Vision 2030 program. GM has already completed a pilot mapping of urban routes and received permission to proceed with intercity highways.
GM believes Super Cruise will be especially relevant for the long-distance trips typical of the region. The introduction is expected to make driving more comfortable and safer, while laying the groundwork for further progress of autonomous vehicles in the Middle East. For a market shaped by frequent long-haul journeys, the move feels like a measured and timely step.
