BMW blurs the line: the new 7 Series can be configured almost like a Rolls-Royce
BMW blurs the line: the new 7 Series can be configured almost like a Rolls-Royce
BMW blurs the line: the new 7 Series can be configured almost like a Rolls-Royce
The 2027 BMW 7 Series gets around 700 interior trim combinations, from Veganza to leather-and-cashmere — pulling the sedan closer to Rolls-Royce territory.
2026-05-03T22:39:03+03:00
2026-05-03T22:39:03+03:00
2026-05-03T22:39:03+03:00
BMW is pushing personalisation to a new level: the updated 7 Series, in its 2027 model year, offers around 700 interior trim combinations. This is one of the broadest option sets in the segment — one that is starting to look like a competitor to Rolls-Royce's bespoke offer.
Customers can choose from a wide range of materials, from Veganza synthetic leather to premium combinations of natural leather and cashmere. The cashmere isn't just on the seats: it extends to the centre armrest and the headrests, building an atmosphere of maximum comfort.
The colour palette is just as varied: from classic blacks and greys to combinations with the trademark BMW M accents. Two-tone interiors are also available, making the cabin look more expressive.
Inside, BMW uses wood, metal and even crystal elements — for example for the engine start button and the gear selector. For the first time in the model's history, decorative Alcantara inserts are on the list, alongside a headliner with several finish options, including premium fabrics.
For the most demanding clients, BMW offers the BMW Individual Manufaktur programme. It lets owners create a fully unique car, right down to exclusive special editions or one-off pieces built around bespoke ideas. With that, BMW is doubling down not only on technology and comfort but on individuality, turning the 7 Series into a kind of building set for wealthy customers.
BMW is gradually erasing the line between the premium segment and ultra-luxury. With this level of customisation, the 7 Series is already becoming an alternative to more expensive marques for buyers who want uniqueness without stepping into Rolls-Royce territory.
BMW 7 Series 2027, BMW Individual Manufaktur, Veganza upholstery, leather cashmere interior, BMW M accents, Alcantara trim, crystal gear selector, luxury sedan, Rolls-Royce alternative, BMW personalisation, premium customisation
2026
Michael Powers
news
BMW blurs the line: the new 7 Series can be configured almost like a Rolls-Royce
The 2027 BMW 7 Series gets around 700 interior trim combinations, from Veganza to leather-and-cashmere — pulling the sedan closer to Rolls-Royce territory.
Michael Powers, Editor
BMW is pushing personalisation to a new level: the updated 7 Series, in its 2027 model year, offers around 700 interior trim combinations. This is one of the broadest option sets in the segment — one that is starting to look like a competitor to Rolls-Royce's bespoke offer.
Customers can choose from a wide range of materials, from Veganza synthetic leather to premium combinations of natural leather and cashmere. The cashmere isn't just on the seats: it extends to the centre armrest and the headrests, building an atmosphere of maximum comfort.
The colour palette is just as varied: from classic blacks and greys to combinations with the trademark BMW M accents. Two-tone interiors are also available, making the cabin look more expressive.
Inside, BMW uses wood, metal and even crystal elements — for example for the engine start button and the gear selector. For the first time in the model's history, decorative Alcantara inserts are on the list, alongside a headliner with several finish options, including premium fabrics.
For the most demanding clients, BMW offers the BMW Individual Manufaktur programme. It lets owners create a fully unique car, right down to exclusive special editions or one-off pieces built around bespoke ideas. With that, BMW is doubling down not only on technology and comfort but on individuality, turning the 7 Series into a kind of building set for wealthy customers.
BMW is gradually erasing the line between the premium segment and ultra-luxury. With this level of customisation, the 7 Series is already becoming an alternative to more expensive marques for buyers who want uniqueness without stepping into Rolls-Royce territory.
