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How premium automakers use high-end audio to elevate driving

© lotuscars.com
Explore how premium carmakers use KEF, Burmester, Bowers & Wilkins, Meridian and AKG systems with Dolby Atmos to turn cabins into immersive concert-like spaces.
Michael Powers, Editor

Modern automakers are increasingly betting not just on power and design, but on acoustic finesse. Premium brands are turning their cars into what are essentially moving concert halls by installing systems from world-renowned audio makers.

Lotus teams up with Britain’s KEF, offering a Reference Audio setup with 23 speakers and up to 2,160 watts. It supports Dolby Atmos and delivers immersive 3D sound in the Eletre and Emeya. Land Rover has opted for Meridian: a 1,680-watt system with precise digital signal processing fitted to the Range Rover SWB P550e.

Volvo, Bowers & Wilkins
© volvocars.com

Volvo uses Bowers & Wilkins, where 19 speakers and 1,410 watts enable a Concert Hall Mode that recreates the sound of the Gothenburg concert hall. Lincoln equips its models with the Revel Ultima 3D system, delivering more than 1,200 watts and studio-grade reproduction.

Mercedes-Benz employs Burmester 4D with 31 speakers and vibration modules in the seats, allowing occupants to physically sense the music. The Cadillac Escalade comes with an AKG system with 40 speakers, creating separate audio zones for the driver and the passenger.

All of this underscores how sound has become integral to the premium driving experience. In new models, acoustics are evolving into a core ingredient of comfort and emotion, rounding out the technology and design of today’s cars. The emphasis on speaker counts and wattage speaks for itself.