Jaecoo J7 hits Europe: premium crossover from £28k
Jaecoo J7 review: a value-packed premium crossover for Europe
Jaecoo J7 hits Europe: premium crossover from £28k
Discover the Jaecoo J7 in Europe: premium design, tech and hybrid capability from £28,000. See how it stacks up on comfort, efficiency and value versus rivals.
2025-10-08T12:54:12+03:00
2025-10-08T12:54:12+03:00
2025-10-08T12:54:12+03:00
Jaecoo, a brand created by Chery, is stepping up its push into European markets with cars pitched squarely against mainstream crossovers such as the Kia Sportage, Hyundai Tucson and Mazda CX-5. Its flagship, the Jaecoo J7, sets out to show that premium feel and tech don’t have to carry a premium price.At first glance the J7 impresses with a restrained, almost Scandinavian look: clean lines, pared-back lighting and a confident stance. Inside, it sticks to minimalism with an eye for detail: soft-touch trims, a near 15-inch portrait display, wireless charging, voice control and over-the-air updates. The result is the ambience of a modern, tech-forward premium crossover.Under the bonnet sits a 1.6-litre turbo with around 186 hp, paired with a seven-speed dual-clutch gearbox. Buyers can choose front- or all-wheel drive. In hybrid form, the J7 can travel up to 80 km on electricity alone — a figure you normally see on pricier machines.On European roads the J7 comes across as composed: a supple gait, solid noise suppression and steering that answers cleanly. It also proves frugal, averaging around 7 l/100 km. The caveats are a touch of lethargy off the line and a suspension that can read a bit firm over broken surfaces.What truly sets the Jaecoo J7 apart in Europe is its sticker. Launch pricing in the UK starts at £28,000 (about €32,000), yet the spec sheet includes items rivals often reserve for their upper trims. Factor in the confident design, contemporary electronics and the hybrid tech, and you’re looking at one of the more compelling takes on attainable premium.The Jaecoo J7 illustrates how the new wave of Chinese brands is reshaping perceptions of the car industry. It doesn’t try to mimic Europe; it speaks the same language, offering what the market has been missing lately: a straightforward balance of price, style and comfort.
Jaecoo J7, Jaecoo, Chery, European market, premium crossover, hybrid SUV, £28,000 price, 1.6 turbo, 7-speed DCT, AWD, OTA updates, 15-inch display, Kia Sportage rival, Hyundai Tucson, Mazda CX-5
2025
Michael Powers
articles
Jaecoo J7 review: a value-packed premium crossover for Europe
Discover the Jaecoo J7 in Europe: premium design, tech and hybrid capability from £28,000. See how it stacks up on comfort, efficiency and value versus rivals.
Michael Powers, Editor
Jaecoo, a brand created by Chery, is stepping up its push into European markets with cars pitched squarely against mainstream crossovers such as the Kia Sportage, Hyundai Tucson and Mazda CX-5. Its flagship, the Jaecoo J7, sets out to show that premium feel and tech don’t have to carry a premium price.
At first glance the J7 impresses with a restrained, almost Scandinavian look: clean lines, pared-back lighting and a confident stance. Inside, it sticks to minimalism with an eye for detail: soft-touch trims, a near 15-inch portrait display, wireless charging, voice control and over-the-air updates. The result is the ambience of a modern, tech-forward premium crossover.
Under the bonnet sits a 1.6-litre turbo with around 186 hp, paired with a seven-speed dual-clutch gearbox. Buyers can choose front- or all-wheel drive. In hybrid form, the J7 can travel up to 80 km on electricity alone — a figure you normally see on pricier machines.
On European roads the J7 comes across as composed: a supple gait, solid noise suppression and steering that answers cleanly. It also proves frugal, averaging around 7 l/100 km. The caveats are a touch of lethargy off the line and a suspension that can read a bit firm over broken surfaces.
What truly sets the Jaecoo J7 apart in Europe is its sticker. Launch pricing in the UK starts at £28,000 (about €32,000), yet the spec sheet includes items rivals often reserve for their upper trims. Factor in the confident design, contemporary electronics and the hybrid tech, and you’re looking at one of the more compelling takes on attainable premium.
The Jaecoo J7 illustrates how the new wave of Chinese brands is reshaping perceptions of the car industry. It doesn’t try to mimic Europe; it speaks the same language, offering what the market has been missing lately: a straightforward balance of price, style and comfort.
