Chery launches LEPAS in Europe, a premium hybrid brand
LEPAS: Chery’s new premium hybrid brand targets Europe
Chery launches LEPAS in Europe, a premium hybrid brand
Chery debuts LEPAS in Europe, a premium hybrid crossover brand. First L8 SUV arrives 2025 with Super Hybrid tech and 1,300 km range, followed by L4 and L6.
2025-10-11T21:39:15+03:00
2025-10-11T21:39:15+03:00
2025-10-11T21:39:15+03:00
Chinese automaker Chery continues its steady expansion across Europe, announcing the launch of a new brand, LEPAS. It becomes the group’s fourth marque after Omoda, Jaecoo, and Ebro. Positioned as Chery’s flagship, LEPAS targets the premium end of the crossover market with hybrid and plug-in technologies.The first model will be the L8 SUV, 4.69 meters long, slated to debut in Europe by the end of 2025. It will be followed by the more compact L4 and L6. Over the next three years, Chery plans to roll out five new LEPAS models focused on key segments of the European market.LEPAS uses the Super Hybrid system already familiar from other Chery brands. With it, the L8 will be able to travel up to 1,300 km without recharging. The company’s idea is to fuse aesthetics with technology, delivering stylish design, a dynamic character, and advanced electronics. The promised range sets an ambitious marker; if real-world results come close, it would ease long-distance anxiety across Europe.Within the group, LEPAS is pitched as Chery’s analogue to Audi or CUPRA, with an emphasis on individuality and emotion. According to the brand’s leadership, the cars are expected to combine an elegant exterior, smart interiors, and a distinctive character, and annual sales could reach 500,000 vehicles. The target underscores how seriously Chery intends to scale the newcomer.Chery is taking a strategic path, building a brand pyramid reminiscent of Volkswagen Group. If LEPAS delivers on its ambitions, Europe could gain a formidable new contender among hybrid SUVs—a structure that, done well, sharpens identity and pricing power.
Chery, LEPAS, Europe launch, premium hybrid SUVs, L8, L4, L6, Super Hybrid, plug-in hybrid, crossover, European market, brand expansion, Audi rival, CUPRA rival, 2025 debut, 1,300 km range
2025
Michael Powers
news
LEPAS: Chery’s new premium hybrid brand targets Europe
Chery debuts LEPAS in Europe, a premium hybrid crossover brand. First L8 SUV arrives 2025 with Super Hybrid tech and 1,300 km range, followed by L4 and L6.
Michael Powers, Editor
Chinese automaker Chery continues its steady expansion across Europe, announcing the launch of a new brand, LEPAS. It becomes the group’s fourth marque after Omoda, Jaecoo, and Ebro. Positioned as Chery’s flagship, LEPAS targets the premium end of the crossover market with hybrid and plug-in technologies.
The first model will be the L8 SUV, 4.69 meters long, slated to debut in Europe by the end of 2025. It will be followed by the more compact L4 and L6. Over the next three years, Chery plans to roll out five new LEPAS models focused on key segments of the European market.
LEPAS uses the Super Hybrid system already familiar from other Chery brands. With it, the L8 will be able to travel up to 1,300 km without recharging. The company’s idea is to fuse aesthetics with technology, delivering stylish design, a dynamic character, and advanced electronics. The promised range sets an ambitious marker; if real-world results come close, it would ease long-distance anxiety across Europe.
Within the group, LEPAS is pitched as Chery’s analogue to Audi or CUPRA, with an emphasis on individuality and emotion. According to the brand’s leadership, the cars are expected to combine an elegant exterior, smart interiors, and a distinctive character, and annual sales could reach 500,000 vehicles. The target underscores how seriously Chery intends to scale the newcomer.
Chery is taking a strategic path, building a brand pyramid reminiscent of Volkswagen Group. If LEPAS delivers on its ambitions, Europe could gain a formidable new contender among hybrid SUVs—a structure that, done well, sharpens identity and pricing power.
