Subaru Impreza price and equipment after the latest Japan lineup update

© subaru.jp

Subaru now charges 2,865,500 yen for the entry-level Impreza in Japan. After the update, the range has been sharply simplified: only the gasoline Smart Edition remains, with a 2.0-liter boxer engine, CVT and a choice of FWD or AWD. The all-wheel-drive version costs 3,135,000 yen.

Navigation is now standard on every Impreza. At the same time, Subaru has moved fully LED low- and high-beam headlights, adaptive high beam, power-adjustable front seats, memory for the driver’s seat and mirrors, and several related functions into a factory option package. On FWD cars, the heated steering wheel and front seats, along with the rear fog lamp, have also become optional.

At first glance, the Smart Edition has become cheaper. The previous ST Smart Edition cost 2,953,500 yen with FWD and 3,168,000 yen with AWD. The difference is 88,000 and 33,000 yen respectively. But this should not be treated as a direct discount: Subaru specifically notes that the equipment listed above was standard on the 2025 ST Smart Edition.

The structure of the range has changed even more significantly. Subaru stopped taking new orders for the previous Impreza on September 14, and with it ended the 2.0-liter e-BOXER offering. The September 17 release leaves only the 2.0-liter gasoline version in the Impreza range. Subaru has taken a different route with the Crosstrek: after its update, every version received the strong-hybrid e-BOXER system.

Subaru has also cut its monthly sales plan for the Impreza. Last year’s release listed 950 cars per month for the then-current range; the new target is 520. That is a reduction of about 45%, not confirmation of an actual drop in demand.

The color palette now includes the new Ignition Red for an extra 55,000 yen. The Impreza also remains notable among compact hatchbacks: in a recent comparison, it scored 80/100 for predicted reliability from Consumer Reports, ahead of the Mazda3 on that specific metric.