US shoppers eye Chinese-made cars as familiarity grows
Survey: Americans increasingly open to Chinese-made cars
US shoppers eye Chinese-made cars as familiarity grows
AutoPacific finds US shoppers more familiar with Chinese car brands like Huawei, Xiaomi and BYD; 52% would consider buying despite data privacy concerns.
2025-10-17T14:05:57+03:00
2025-10-17T14:05:57+03:00
2025-10-17T14:05:57+03:00
According to new research from AutoPacific, Americans are showing growing interest in Chinese-made vehicles, even as political tensions and import tariffs remain part of the backdrop.Familiarity with Chinese brands has climbed from 52% in 2024 to 65% in 2025. Just as telling, 52% of respondents now say they would consider buying a China-built car, up from 41% a year earlier. Numbers like these suggest the topic is shifting from curiosity to genuine shopping intent.Among brands, Huawei draws the most attention: 27% of respondents familiar with the name say they would be willing to buy its vehicles. Xiaomi follows at 23%, with BYD at 19%. Geely, Great Wall, and Nio also surfaced in the responses. It’s no surprise that tech-forward names rise to the top—brand recognition built in consumer electronics tends to carry weight when shoppers scan emerging automotive players.Concerns around safety and data privacy haven’t vanished, but they’ve eased slightly. The share of respondents worried about potential data leaks dipped to 77%, from 80% the year before. The hesitation is still substantial, yet the trend line points toward normalization as shoppers weigh perceived risks against value and features.Experts link the growing interest to China’s expanding export push and a stronger reputation in markets like Russia and elsewhere, where brands including BYD and Zeekr have already made a mark in the EV segment. Momentum abroad rarely stays contained; when buyers see consistent progress in other regions, it tends to color perceptions at home.
Chinese-made cars, US shoppers, AutoPacific survey, Huawei, Xiaomi, BYD, Nio, Geely, Great Wall, Zeekr, data privacy, safety, import tariffs, brand familiarity, willingness to buy, EVs
2025
Michael Powers
news
Survey: Americans increasingly open to Chinese-made cars
AutoPacific finds US shoppers more familiar with Chinese car brands like Huawei, Xiaomi and BYD; 52% would consider buying despite data privacy concerns.
Michael Powers, Editor
According to new research from AutoPacific, Americans are showing growing interest in Chinese-made vehicles, even as political tensions and import tariffs remain part of the backdrop.
Familiarity with Chinese brands has climbed from 52% in 2024 to 65% in 2025. Just as telling, 52% of respondents now say they would consider buying a China-built car, up from 41% a year earlier. Numbers like these suggest the topic is shifting from curiosity to genuine shopping intent.
Among brands, Huawei draws the most attention: 27% of respondents familiar with the name say they would be willing to buy its vehicles. Xiaomi follows at 23%, with BYD at 19%. Geely, Great Wall, and Nio also surfaced in the responses. It’s no surprise that tech-forward names rise to the top—brand recognition built in consumer electronics tends to carry weight when shoppers scan emerging automotive players.
Concerns around safety and data privacy haven’t vanished, but they’ve eased slightly. The share of respondents worried about potential data leaks dipped to 77%, from 80% the year before. The hesitation is still substantial, yet the trend line points toward normalization as shoppers weigh perceived risks against value and features.
Experts link the growing interest to China’s expanding export push and a stronger reputation in markets like Russia and elsewhere, where brands including BYD and Zeekr have already made a mark in the EV segment. Momentum abroad rarely stays contained; when buyers see consistent progress in other regions, it tends to color perceptions at home.
