Citroen's EV reboot: affordable e-C3 and Formula E return
Citroen pivots to attainable EVs: e-C3, comfort, Formula E
Citroen's EV reboot: affordable e-C3 and Formula E return
Citroen refocuses on attainable electric mobility: the e-C3 offers affordable daily-range EV motoring, plus a Formula E return and hybrids for balance.
2025-10-17T21:27:12+03:00
2025-10-17T21:27:12+03:00
2025-10-17T21:27:12+03:00
Citroen, now led by Xavier Chardon, is reshaping its strategy around attainable electric mobility, comfort, and everyday practicality. The brand isn’t turning into a budget carmaker, but it does want to deliver generous space and ease of use at a price that makes sense. It’s a grounded shift that plays to Citroen’s long-standing strengths.The priority is to bring electric cars into the mainstream. The e-C3, starting at 19,990 euros with a range of about 200 km, targets daily commutes and is positioned as a symbol of mobility for all. Citroen is deliberately skipping expensive features such as remote parking control to focus on simplicity and reliability. That kind of restraint feels timely, putting real-world usefulness ahead of flashy tech.In motorsport, the brand is planning a return—not to rallying, but to the all-electric Formula E series. The move underlines its commitment to electric power while staying true to the spirit of its most iconic models. The message is consistent: efficiency and comfort first.Chardon also notes that going all-in on EVs carries risks, especially for commercial vehicles. He believes affordable hybrids and other transitional solutions can cut emissions without overburdening buyers. In cost-sensitive segments, that balanced route looks pragmatic and likely to win trust.
Citroen, Xavier Chardon, e-C3, affordable EVs, electric mobility, Formula E return, hybrids, mainstream EVs, comfort, practicality, commercial vehicles, brand strategy
2025
Michael Powers
news
Citroen pivots to attainable EVs: e-C3, comfort, Formula E
Citroen refocuses on attainable electric mobility: the e-C3 offers affordable daily-range EV motoring, plus a Formula E return and hybrids for balance.
Michael Powers, Editor
Citroen, now led by Xavier Chardon, is reshaping its strategy around attainable electric mobility, comfort, and everyday practicality. The brand isn’t turning into a budget carmaker, but it does want to deliver generous space and ease of use at a price that makes sense. It’s a grounded shift that plays to Citroen’s long-standing strengths.
The priority is to bring electric cars into the mainstream. The e-C3, starting at 19,990 euros with a range of about 200 km, targets daily commutes and is positioned as a symbol of mobility for all. Citroen is deliberately skipping expensive features such as remote parking control to focus on simplicity and reliability. That kind of restraint feels timely, putting real-world usefulness ahead of flashy tech.
In motorsport, the brand is planning a return—not to rallying, but to the all-electric Formula E series. The move underlines its commitment to electric power while staying true to the spirit of its most iconic models. The message is consistent: efficiency and comfort first.
Chardon also notes that going all-in on EVs carries risks, especially for commercial vehicles. He believes affordable hybrids and other transitional solutions can cut emissions without overburdening buyers. In cost-sensitive segments, that balanced route looks pragmatic and likely to win trust.
