KGM (ex-SsangYong) returns to Germany with SUV push
KGM (formerly SsangYong) returns to Germany: rebuilding its dealer network and an SUV-focused comeback
KGM (ex-SsangYong) returns to Germany with SUV push
KGM, formerly SsangYong, announces a measured comeback to Germany, signing 120 dealers and targeting the SUV segment, with network and service boosts from 2025.
2025-10-20T13:27:06+03:00
2025-10-20T13:27:06+03:00
2025-10-20T13:27:06+03:00
Korean brand KGM, formerly known as SsangYong, has officially announced its return to Germany. Following its acquisition by the KG conglomerate, the company has established its own European office and already signed around 120 dealer agreements. The aim is to win back customer trust and secure a foothold in the highly competitive SUV segment.The roadmap focuses on expanding the model lineup and building brand recognition. The emphasis will be on crossovers and off-roaders, while keeping the familiar SsangYong strengths: straightforward engineering, powerful diesel variants and comparatively accessible prices. KGM’s management says it plans to invest in marketing and service to close the gap with Korean rivals that have long dominated the market. The strategy reads as pragmatic, leaning on clear brand virtues while shoring up the essentials.Network growth is slated to start in 2025: the brand plans to add dealers, reinforce its service base and, step by step, regain ground in Europe, beginning with Germany. A measured rollout fits a comeback of this scale, where steady execution matters more than noise.
KGM, SsangYong, Germany comeback, SUV segment, crossovers, off-roaders, 120 dealers, 2025 network growth, European market, diesel variants, accessible pricing, brand recognition, marketing, service
2025
Michael Powers
news
KGM (formerly SsangYong) returns to Germany: rebuilding its dealer network and an SUV-focused comeback
KGM, formerly SsangYong, announces a measured comeback to Germany, signing 120 dealers and targeting the SUV segment, with network and service boosts from 2025.
Michael Powers, Editor
Korean brand KGM, formerly known as SsangYong, has officially announced its return to Germany. Following its acquisition by the KG conglomerate, the company has established its own European office and already signed around 120 dealer agreements. The aim is to win back customer trust and secure a foothold in the highly competitive SUV segment.
The roadmap focuses on expanding the model lineup and building brand recognition. The emphasis will be on crossovers and off-roaders, while keeping the familiar SsangYong strengths: straightforward engineering, powerful diesel variants and comparatively accessible prices. KGM’s management says it plans to invest in marketing and service to close the gap with Korean rivals that have long dominated the market. The strategy reads as pragmatic, leaning on clear brand virtues while shoring up the essentials.
Network growth is slated to start in 2025: the brand plans to add dealers, reinforce its service base and, step by step, regain ground in Europe, beginning with Germany. A measured rollout fits a comeback of this scale, where steady execution matters more than noise.
