BMW revives ALPINA 7 Series as flagship luxury sedan
ALPINA 7 Series returns: BMW's serene flagship luxury sedan
BMW revives ALPINA 7 Series as flagship luxury sedan
BMW revives the ALPINA 7 Series as a serene luxury flagship, premieres 2026, production 2027, inline-six, V8 and i7 xDrive options, pricing over $200,000.
2025-10-26T17:58:11+03:00
2025-10-26T17:58:11+03:00
2025-10-26T17:58:11+03:00
BMW is reviving the ALPINA 7 Series nameplate, turning the sedan into the pinnacle of luxury. The G72 newcomer is set to be an elegant alternative to the M performance versions and will arrive as the most comprehensively equipped 7 Series after the 2026 facelift. The move neatly positions it as a quieter counterpoint to BMW’s track-bred flagships.Unlike the hard-edged M models, ALPINA focuses on comfort and grand touring. The car will feature signature wheels, exclusive exterior and interior trims, and a lavish cabin with individual materials and design. Production is scheduled to start in summer 2027, while the premiere is expected in 2026.Under the hood, the legendary V12 won’t return, but the range will offer inline-sixes, a V8, and an all-electric i7 version with xDrive all-wheel drive. Positioned between the standard 7 Series and the Rolls-Royce Ghost, the ALPINA 7 Series will offer a level of comfort close to BMW Group’s luxury marque.Preliminary pricing is set to exceed $200,000, yet remain well below the Ghost at $357,000. Later, ALPINA will also release its own version of the X7 (G67), reinforcing the brand’s standing in the ultra-premium arena.In essence, ALPINA is becoming for BMW what Maybach has become for Mercedes—a byword for polished luxury and individuality in an era shaped by the SUV boom.
BMW revives the ALPINA 7 Series as a serene luxury flagship, premieres 2026, production 2027, inline-six, V8 and i7 xDrive options, pricing over $200,000.
Michael Powers, Editor
BMW is reviving the ALPINA 7 Series nameplate, turning the sedan into the pinnacle of luxury. The G72 newcomer is set to be an elegant alternative to the M performance versions and will arrive as the most comprehensively equipped 7 Series after the 2026 facelift. The move neatly positions it as a quieter counterpoint to BMW’s track-bred flagships.
Unlike the hard-edged M models, ALPINA focuses on comfort and grand touring. The car will feature signature wheels, exclusive exterior and interior trims, and a lavish cabin with individual materials and design. Production is scheduled to start in summer 2027, while the premiere is expected in 2026.
Under the hood, the legendary V12 won’t return, but the range will offer inline-sixes, a V8, and an all-electric i7 version with xDrive all-wheel drive. Positioned between the standard 7 Series and the Rolls-Royce Ghost, the ALPINA 7 Series will offer a level of comfort close to BMW Group’s luxury marque.
Preliminary pricing is set to exceed $200,000, yet remain well below the Ghost at $357,000. Later, ALPINA will also release its own version of the X7 (G67), reinforcing the brand’s standing in the ultra-premium arena.
In essence, ALPINA is becoming for BMW what Maybach has become for Mercedes—a byword for polished luxury and individuality in an era shaped by the SUV boom.
