BMW's brand shapers and 40 new vehicles by 2027 plan
BMW plans brand shapers and 40 new vehicles by 2027
BMW's brand shapers and 40 new vehicles by 2027 plan
BMW aims to launch 40 new and refreshed vehicles by 2027, including updates to the iX3, i3, 7-Series, and i7, with a focus on mass-market models and niche brand shapers.
2026-04-15T17:56:24+03:00
2026-04-15T17:56:24+03:00
2026-04-15T17:56:24+03:00
BMW is planning to introduce new image-building models, internally known as "brand shapers." However, these are not expected to arrive until after the core lineup has been updated.The manufacturer aims to launch around 40 new and refreshed vehicles by 2027. The refresh began with the electric iX3 on the Neue Klasse platform, followed by the i3 sedan. Soon, the 7-Series and i7 are set to receive updates. Plans also include new versions of the X5 and 3-Series, an electric iX4, and updates to other key models.The company's main priority is mass-market vehicles, given that investments in the Neue Klasse platform have exceeded 10 billion euros. This demands rapid scaling of the technology through popular models.Despite this focus, BMW has not abandoned niche projects. Earlier examples like the i3 and i8 helped shape the brand's image. In the future, new developments could play a similar role, possibly including a sports car or a more rugged SUV capable of competing in the off-road segment.Preliminary information suggests one such off-roader might debut toward the end of the decade. New electrified convertibles are also under discussion. BMW is betting on a balance between mass-market models and image-building projects that enhance brand perception and showcase technological capabilities.
BMW, brand shapers, Neue Klasse, electric vehicles, iX3, i3, 7-Series, i7, X5, 3-Series, iX4, off-road SUV, convertibles, automotive industry, 2027 plan
2026
Michael Powers
news
BMW plans brand shapers and 40 new vehicles by 2027
BMW aims to launch 40 new and refreshed vehicles by 2027, including updates to the iX3, i3, 7-Series, and i7, with a focus on mass-market models and niche brand shapers.
Michael Powers, Editor
BMW is planning to introduce new image-building models, internally known as "brand shapers." However, these are not expected to arrive until after the core lineup has been updated.
The manufacturer aims to launch around 40 new and refreshed vehicles by 2027. The refresh began with the electric iX3 on the Neue Klasse platform, followed by the i3 sedan. Soon, the 7-Series and i7 are set to receive updates. Plans also include new versions of the X5 and 3-Series, an electric iX4, and updates to other key models.
The company's main priority is mass-market vehicles, given that investments in the Neue Klasse platform have exceeded 10 billion euros. This demands rapid scaling of the technology through popular models.
Despite this focus, BMW has not abandoned niche projects. Earlier examples like the i3 and i8 helped shape the brand's image. In the future, new developments could play a similar role, possibly including a sports car or a more rugged SUV capable of competing in the off-road segment.
Preliminary information suggests one such off-roader might debut toward the end of the decade. New electrified convertibles are also under discussion. BMW is betting on a balance between mass-market models and image-building projects that enhance brand perception and showcase technological capabilities.
