BMW and CASETiFY mark 40 years of the M3 with recycled-material accessories
BMW and CASETiFY launch recycled-material accessory collection for the M3 anniversary
BMW and CASETiFY mark 40 years of the M3 with recycled-material accessories
BMW and CASETiFY have unveiled a new accessory collection dedicated to the M3’s 40th anniversary, using recycled materials including aluminum sourced from real BMW vehicles.
2026-04-22T19:48:02+03:00
2026-04-22T19:48:02+03:00
2026-04-22T19:48:02+03:00
BMW and CASETiFY have unveiled a new accessories collection to mark the 40th anniversary of the legendary M3. The standout detail is the use of recycled materials, including aluminum sourced from real vehicles built by the brand.Accessories made from automotive componentsThe BMW CASETiFY collection is the companies’ second joint project and is centered on sustainability. Materials for the range are collected through the Re/CASETiFY recycling program.The key pieces are smartphone cases made with recycled BMW aluminum. They carry the brand’s signature logo and feature details that echo original automotive components.Technology and design: from the M3 to consumer techA separate Innovation Collection introduces limited-edition products with the highest degree of customization. Its design draws on iconic BMW M elements, including the signature stripes and wheel-inspired styling.Alongside it, the Evergreen Collection has also been revealed, taking inspiration from modern M-series models. Here the focus shifts to a broader-market product with instantly recognizable brand styling.A new direction for carmakersThe project reflects a growing trend in the automotive industry: using secondary materials beyond the cars themselves. BMW is effectively extending the life cycle of its vehicles by turning their elements into consumer goods.The company also presented a custom BMW M3 E30, in which recycled plastic from old cases was used in the construction of body components.
BMW, CASETiFY, BMW M3, M3 anniversary, recycled aluminum, smartphone cases, sustainable accessories, Re/CASETiFY, Innovation Collection, Evergreen Collection, BMW M3 E30
2026
Michael Powers
news
BMW and CASETiFY launch recycled-material accessory collection for the M3 anniversary
BMW and CASETiFY have unveiled a new accessory collection dedicated to the M3’s 40th anniversary, using recycled materials including aluminum sourced from real BMW vehicles.
Michael Powers, Editor
BMW and CASETiFY have unveiled a new accessories collection to mark the 40th anniversary of the legendary M3. The standout detail is the use of recycled materials, including aluminum sourced from real vehicles built by the brand.
Accessories made from automotive components
The BMW CASETiFY collection is the companies’ second joint project and is centered on sustainability. Materials for the range are collected through the Re/CASETiFY recycling program.
The key pieces are smartphone cases made with recycled BMW aluminum. They carry the brand’s signature logo and feature details that echo original automotive components.
Technology and design: from the M3 to consumer tech
A separate Innovation Collection introduces limited-edition products with the highest degree of customization. Its design draws on iconic BMW M elements, including the signature stripes and wheel-inspired styling.
Alongside it, the Evergreen Collection has also been revealed, taking inspiration from modern M-series models. Here the focus shifts to a broader-market product with instantly recognizable brand styling.
A new direction for carmakers
The project reflects a growing trend in the automotive industry: using secondary materials beyond the cars themselves. BMW is effectively extending the life cycle of its vehicles by turning their elements into consumer goods.
The company also presented a custom BMW M3 E30, in which recycled plastic from old cases was used in the construction of body components.
