Chevrolet Joy EV: Wuling Bingo Pro Origins, Price and Range

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The Chevrolet Joy name could make a comeback — not on a budget gasoline car this time, but on an electric hatchback of Chinese origin. According to sources cited by GM Authority, General Motors’ marketing team is already discussing a commercial name for the upcoming model based on the Wuling Bingo Pro, and Joy is one of the leading candidates. GM has not officially confirmed the name yet.

The Bingo Pro itself is no secret: back in July it emerged that GM was exploring turning it into an affordable Chevrolet for Brazil, Mexico and other developing markets. The new development is the choice of name. GM retains the rights to Joy in South America, and in Mexico the badge is already well known to buyers.

The Chinese-market Bingo Pro launched on May 22. Its official starting prices were 56,800–70,800 yuan — roughly $8,400–$10,400 at current exchange rates. The 4,050 mm-long car is fitted with a front-mounted 65 kW (about 88 hp) electric motor and LFP battery packs of 31.9 or 37.9 kWh. Range reaches 330 and 403 km respectively on the CLTC cycle.

Price explains Chevrolet’s interest: the Bingo Pro is notably smaller and cheaper than the brand’s existing electric crossovers. Chevrolet’s EV lineup in Brazil is already shifting — this summer the brand discontinued new Equinox EV shipments after selling through the imported batch.

For now it’s more accurate to talk about a project that has moved from picking a Chinese base to discussing a name, rather than a “new Chevrolet Joy.” The next confirmation point will be an official GM statement — only that will show whether Joy survives, which countries get the car, and how different the Chevrolet’s specs will be from the Chinese Bingo Pro.