Peugeot Design Weekend: how sketches become 3D and clay car models

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In November, visitors to the L’Aventure Peugeot museum will get a rare chance to follow how a car develops from the first sketches to a physical model. On November 21 and 22 in Sochaux, exterior and interior designers will be joined by specialists in colours and materials, digital modelling, clay modelling and model making.

The official announcement is not about the premiere of a new car, but about a public demonstration of the development process itself. Visitors will be shown how teams move from the first drawings to a digital model and a physical mock-up before refining the design for a production vehicle.

The format is especially timely as Peugeot reshapes its design language. The Peugeot Concept 8, unveiled in spring at the Beijing Auto Show, already points to the direction of the brand’s future large SUVs, with cleaner body surfacing, a stronger focus on aerodynamics and new proportions. Peugeot is also preparing seven new models by 2030, so some ideas that look experimental today could eventually reach production cars.

The event will take place at the L’Aventure Peugeot museum in Sochaux, the historic home of the brand. Its exhibition covers more than 8,000 m² and brings together cars, documents and other objects from Peugeot’s industrial history. Design Weekend is not aimed only at professionals: the manufacturer is inviting general visitors, students, families and automotive design enthusiasts.

The programme will run from 10:00 to 18:00 on both days. Peugeot is not introducing a separate event tariff, so normal museum admission applies. No premiere of an unknown production model is announced; the point of the event is different — visitors will be able to see the professional stages that usually remain hidden between the first design sketch and the finished car.