Tesla sales in Europe in 2026: registrations, growth and September results

Tesla registrations rose 43.3% to 191 787 across the EU, UK and EFTA in January–August, while September gains in France, Sweden and Norway showed different market dynamics.

Author: Polina Kotikova

02:02 02-10-2026

Add SpeedMe to your preferred Google sources

September is changing the picture for Tesla sales in Europe, though not as clearly as the headline percentages might suggest. France registered 9038 new Teslas, up 61.9% from a year earlier. Registrations rose 38.4% in Sweden to 2388 cars and 2.2% in Norway to 4935.

The contrast with August is especially striking. Tesla registrations in Norway had fallen 79% that month even as electric cars reached a record share of the market at the time. In September, Tesla returned to the top spot in Norway.

Even so, Tesla's position there remains weaker than a year ago. With 4935 registrations, the company took 26.3% of the market, down from 33.7% a year earlier. Tesla also remains below its 2025 result for January–September. Norway's September therefore looks more like a rebound from an exceptionally weak August than a full return to previous levels.

France sends a more convincing signal. The country's overall new-car market grew 11.6% in September, while Tesla was up almost 62%. In other words, the US brand grew more than five times faster than the market. Sweden tells a somewhat different story: the total car market rose about 14%, BEV registrations climbed 46%, and Tesla gained 38.4%. Tesla clearly outpaced the overall market, but trailed the electric-car segment.

The broader European picture has also turned positive. Across the EU, the UK and EFTA countries, 191 787 Teslas were registered in January–August, 43.3% more than in the same period a year earlier. The BEV market across the same region grew 38.8%. The gap is only about 4.5 percentage points, so part of Tesla's result reflects the rapid expansion of electric-car demand across Europe as a whole.

A definitive assessment of September will have to wait for data from Germany and the UK, Europe's two largest car markets. Those figures will show whether the gains in France, Sweden and Norway have become a genuinely Europe-wide trend or remain a collection of strong national results.