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Dongfeng E-Truck concept electric pickup wins Red Dot Best of the Best 2025

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Dongfeng E-Truck concept electric pickup wins Red Dot Design Award 2025, Best of the Best. See steer-by-wire, crab mode, modular chassis and camping module.
Michael Powers, Editor

Dongfeng Motor Corporation has earned international recognition: its Dongfeng E-Truck concept electric pickup has taken the Red Dot Design Award 2025 in the “Best of the Best” category. It is the first time in the competition’s history that a Chinese concept vehicle of this kind has received the top honor for outstanding industrial design, according to the brand’s press office, which spoke to SPEEDME.RU on November 28.

The Red Dot Award is widely regarded as a benchmark of excellence and innovation. Winners are selected by a respected international jury that evaluates not only appearance but also engineering solutions. The Dongfeng E-Truck impressed the experts with a mix of minimalist aesthetics, practical functionality, and an adaptive architecture.

Dongfeng E-Truck
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Built on the Skateboard Chassis platform, the concept blends the roles of a pickup and a crossover. It can shift between use cases—from urban commuting to camping—while a modular body structure lets the cabin adapt to different tasks. The E-Truck features all-wheel steering, a Steer-by-Wire system, and a “crab mode” to help with maneuvering in tight spaces.

The rear section can transform into a camping module with a pull-out tent and a solar panel to support off-grid use. A robust stainless-steel body and LED panels complete a look that leans decidedly toward the future.

This win reads as a milestone for China’s auto industry: the Dongfeng E-Truck comes across not merely as a showpiece, but as a convincing example of design and technology folding into a single idea that points to a new take on mobility.