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Suzuki Jimny Nomad wins Nikkei award, boosting global presence

© suzuki-media.jp
Suzuki Jimny Nomad wins the 2025 Nikkei Excellent Products and Services Award in the global category, highlighting its international success and enhanced appeal.
Michael Powers, Editor

Suzuki has announced that the Jimny Nomad has won the "2025 Nikkei Excellent Products and Services Award" in the global category. This marks the first time the brand has received recognition at this level, reflecting the international success of the new five-door version of the legendary off-roader.

Jimny Nomad boosts brand's global presence

The Nikkei award evaluates a product's technological advancement, competitiveness, uniqueness, and market impact. The global category specifically considers export performance and international demand. The Jimny Nomad—the first five-door version of this iconic model—has allowed the brand to expand its audience while maintaining the spirit of the compact off-roader, which has been in production since 1970 and is sold in 199 countries and regions.

New version enhances practicality and broadens appeal

Suzuki created the Jimny Nomad for those who need versatility, extra space, and family-friendly features, without compromising genuine off-road capability. The five-door configuration has made the model more attractive to a wider range of buyers, including families and travelers. The award underscores how the Nomad has strengthened the global competitiveness of the entire Jimny series and represents a significant step in the lineup's evolution.

Suzuki Jimny Nomad
© suzuki-media.jp

Suzuki's first global category win

While other Suzuki products have previously received Nikkei awards, the Jimny Nomad is the first to be honored in the international category. This recognition is tied to its substantial export potential and high worldwide demand. Chief engineer Takaaki Sasaki noted that demand for the model is so strong that the company is working to increase delivery rates, while remaining focused on creating new value for the global market.

Overall, the Jimny Nomad has become the vehicle through which Suzuki is cementing the international success of its legendary off-roader. The Nikkei award confirms that the five-door version has not only broadened the model's appeal but also strengthened the brand's global positioning, reflecting its strategic development.