Jeep Wrangler Rubicon Trail Hunt Edition targets South Korea’s off-road buyers

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Jeep is expanding its off-road line-up with the Wrangler Rubicon Trail Hunt Edition, a special series limited to just 20 units for the South Korean market. Aimed at off-road enthusiasts, the model is effectively a factory-prepared expedition vehicle with purpose-built upgrades.

It is based on the Rubicon and enhanced with a Mopar accessory package. The SUV gets a 2-inch lift suspension with Bilstein dampers, reinforced Dana axles and a Rock-Trac four-wheel-drive system with a 4:1 low-range ratio. The hardware allows it to tackle demanding terrain without the need for additional aftermarket tuning.

Visually, the edition stands out with serious off-road equipment: beadlock wheels, an expedition roof rack with a side ladder, dedicated graphics and reinforced bumpers. Two colours are available — white and a grey shade with a military character. Changes inside are minimal, with the focus placed firmly on function.

Power comes from a 2.0-litre turbocharged engine producing 272 hp, paired with an 8-speed automatic transmission. The model is priced at about 95.7 million won, equivalent to roughly $65,000.

The Trail Hunt Edition shows that Jeep continues to invest in niche but emotionally driven products. In the age of electrification, versions like this help preserve the brand’s image and appeal to buyers who care less about screens and autonomy than about genuine off-road capability.