Ford's cheap electric pickup is almost here: $30K target, 2027 launch

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Ford is preparing road testing for a new affordable electric pickup. Prototypes are expected to appear on public roads in Detroit in the coming weeks. The production model is scheduled for 2027, with a target starting price of around $30,000.

For Ford, this is not just another EV. The pickup will be the first model built on the new Universal EV Platform, which the company is developing as a cheaper and simpler base for mass-market EVs. The project is led by a dedicated team that includes Ford engineers and specialists with experience at Tesla and other tech companies. The goal is to make an electric vehicle that is not only cheaper to produce, but also practical enough for the everyday buyer.

According to Ford, the future midsize pickup will offer more cabin space than a Toyota RAV4, a front trunk, a full pickup bed and acceleration on par with the Mustang EcoBoost. To bring the price down, the company is betting on LFP batteries, a simplified architecture, large aluminum gigacastings and a new assembly approach. Production will be set up at the plant in Louisville, Kentucky.

After pricey electric pickups like the F-150 Lightning, Ford is now leaning into a more affordable format. If the price really does hold near $30,000, this pickup could matter more to the EV market than yet another expensive flagship.