Maserati Grecale Donna 2026: price, perks and how the program works

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Maserati Korea has launched the “Grecale Donna” program for women buying the Grecale crossover. Under the campaign, the car starts at 110 million won — around $74,400. For comparison, the official Korean starting price for the model is 112.7 million won, or about $76,200.

The package includes a free five-year warranty. For three years, the official service can also pick up the car from the owner and return it after maintenance — up to twice a year. A two-night stay at one of South Korea's premium hotels is also included.

Some versions get a head-up display, an infrared-blocking windshield, wireless charging and a wearable digital key. The exact equipment depends on the chosen trim. Power output across the available Grecale versions ranges from 330 to 530 hp; the lineup includes gasoline, mild-hybrid and electric variants. we previously covered the Grecale's engine lineup

The campaign also includes one-on-one “Grecale Donna Drive” test drives with an instructor. A separate social media contest offers a chance to win a three-day trip in the car. Among 2026 models, the Grecale stands out not for a technical update but for an unusual service package aimed at a specific audience.