Toyota Yaris tops Japan’s 2025 sales as Toyota dominates
Japan 2025 car sales: Toyota Yaris returns to No. 1
Toyota Yaris tops Japan’s 2025 sales as Toyota dominates
Toyota reclaims the podium in Japan’s 2025 rankings: Yaris No.1, Corolla slips, Sienta third. Eight of the top 10 Toyotas as registrations hit 2.89m total.
2026-01-12T16:25:01+03:00
2026-01-12T16:25:01+03:00
2026-01-12T16:25:01+03:00
Toyota has once again underlined its dominance on the home market. For 2025, the country’s best-selling car was the Toyota Yaris, which returned to the top spot after a one-year absence.According to data from the Japan Automobile Dealers Association reviewed by SPEEDME.RU, the Yaris moved up from second to first, pushing last year’s leader, the Toyota Corolla, down. The Toyota Sienta held third place, just as it did a year earlier. As a result, the entire podium belonged to a single brand.In Japan’s 2025 top 10, Toyota models occupied eight positions. The exceptions were the Honda Freed in sixth and the Nissan Note in tenth. The Toyota Raize, Roomy, and Noah also returned to the ranking after previously slipping out of the leaders.In the manufacturer standings, Toyota comfortably took first place ahead of Honda and Nissan. Total new-vehicle registrations, including commercial and imported vehicles, reached 2.89 million units, posting a slight increase compared with the previous year.The Yaris’s comeback at number one highlights steady demand for compact hybrids with low running costs. The structure of the market makes another point clear: in Japan, the fiercest battles increasingly play out not between rival badges, but between Toyota’s own nameplates.
Toyota Yaris, Japan car sales 2025, top-selling car Japan, Toyota Corolla, Toyota Sienta, Honda Freed, Nissan Note, JADA, market rankings, registrations 2.89m, compact hybrids, Toyota dominance
2026
Michael Powers
news
Japan 2025 car sales: Toyota Yaris returns to No. 1
Toyota reclaims the podium in Japan’s 2025 rankings: Yaris No.1, Corolla slips, Sienta third. Eight of the top 10 Toyotas as registrations hit 2.89m total.
Michael Powers, Editor
Toyota has once again underlined its dominance on the home market. For 2025, the country’s best-selling car was the Toyota Yaris, which returned to the top spot after a one-year absence.
According to data from the Japan Automobile Dealers Association reviewed by SPEEDME.RU, the Yaris moved up from second to first, pushing last year’s leader, the Toyota Corolla, down. The Toyota Sienta held third place, just as it did a year earlier. As a result, the entire podium belonged to a single brand.
In Japan’s 2025 top 10, Toyota models occupied eight positions. The exceptions were the Honda Freed in sixth and the Nissan Note in tenth. The Toyota Raize, Roomy, and Noah also returned to the ranking after previously slipping out of the leaders.
In the manufacturer standings, Toyota comfortably took first place ahead of Honda and Nissan. Total new-vehicle registrations, including commercial and imported vehicles, reached 2.89 million units, posting a slight increase compared with the previous year.
The Yaris’s comeback at number one highlights steady demand for compact hybrids with low running costs. The structure of the market makes another point clear: in Japan, the fiercest battles increasingly play out not between rival badges, but between Toyota’s own nameplates.
