Audi My Auras: personalization platform for in-car mood settings
Audi My Auras enhances driving with mood-based personalization
Audi My Auras: personalization platform for in-car mood settings
Audi India introduces My Auras, a multimodal platform integrating lighting, climate, and acoustics to create personalized in-car atmospheres for comfort and focus.
2026-02-04T20:54:17+03:00
2026-02-04T20:54:17+03:00
2026-02-04T20:54:17+03:00
Audi India has introduced My Auras, a new multimodal personalization platform designed to create an in-car atmosphere that matches the driver's mood. The automaker emphasizes that the goal is to transform driving from a task into a sensory experience.The feature integrates lighting, temperature, airflow intensity, acoustics, and seat functions. With a single touch, drivers can activate preset "auras," ranging from calming to energizing or festive. The system is accessible via MyAudi Connect and directly from the multimedia interface in supported models.My Auras offers deep integration with Apple Music, with the car selecting playlists to match the chosen mode. Meanwhile, the intelligent climate control adjusts cabin settings, and seats automatically activate heating, ventilation, or massage functions, creating a unified sensory scenario.Audi positions My Auras as a tool for driver comfort and well-being, reducing manual interactions to help keep focus on the road. Additionally, the system includes roadside assistance features and service requests.This detail matters because it highlights how the platform also considers lifestyle factors, allowing festive scenarios to be tailored to cultural events, with a "birthday" mode activating automatically.My Auras will be available on Audi A4, A6, Q3, Q5, Q7, Q8, RS Q8, and Q8 e-tron models equipped with iOS-compatible systems starting with the 2024 model year.
Audi My Auras, in-car personalization, driver comfort, mood-based driving, Audi India, automotive technology, sensory experience, MyAudi Connect
2026
Michael Powers
news
Audi My Auras enhances driving with mood-based personalization
Audi India introduces My Auras, a multimodal platform integrating lighting, climate, and acoustics to create personalized in-car atmospheres for comfort and focus.
Michael Powers, Editor
Audi India has introduced My Auras, a new multimodal personalization platform designed to create an in-car atmosphere that matches the driver's mood. The automaker emphasizes that the goal is to transform driving from a task into a sensory experience.
The feature integrates lighting, temperature, airflow intensity, acoustics, and seat functions. With a single touch, drivers can activate preset "auras," ranging from calming to energizing or festive. The system is accessible via MyAudi Connect and directly from the multimedia interface in supported models.
My Auras offers deep integration with Apple Music, with the car selecting playlists to match the chosen mode. Meanwhile, the intelligent climate control adjusts cabin settings, and seats automatically activate heating, ventilation, or massage functions, creating a unified sensory scenario.
Audi positions My Auras as a tool for driver comfort and well-being, reducing manual interactions to help keep focus on the road. Additionally, the system includes roadside assistance features and service requests.
This detail matters because it highlights how the platform also considers lifestyle factors, allowing festive scenarios to be tailored to cultural events, with a "birthday" mode activating automatically.
My Auras will be available on Audi A4, A6, Q3, Q5, Q7, Q8, RS Q8, and Q8 e-tron models equipped with iOS-compatible systems starting with the 2024 model year.
