Ceer: Saudi Arabia's first EV brand launching electric vehicles in 2026
Ceer electric vehicles: Saudi Arabia's automotive future starts in 2026
Ceer: Saudi Arabia's first EV brand launching electric vehicles in 2026
Discover Ceer, Saudi Arabia's national EV brand launching in 2026 with sedans and SUVs. Learn about its Vision 2030 impact, jobs, and economic growth.
2026-02-17T14:57:17+03:00
2026-02-17T14:57:17+03:00
2026-02-17T14:57:17+03:00
Saudi Arabia is entering a new automotive era with its first national brand, Ceer, poised to launch electric vehicles starting in 2026. A high-tech industrial complex is rising on the Red Sea coast, designed to create a full EV ecosystem as part of the Vision 2030 strategy.The Origins of CeerCeer was established in 2022 as a joint venture between the sovereign wealth fund PIF and Foxconn, the world's largest electronics manufacturer. The brand aims to spur growth in national manufacturing, diversify the economy, and build a foundation for export potential. Since its launch, the company has grown to 1,800 employees, blending local talent with international engineers.The KAEC Production Complex and Model PlansCeer's factory in King Abdullah Economic City is being built as one of the industry's most technologically advanced sites. Mass production is scheduled to begin in the fourth quarter of 2026. The first wave will include a sedan and an SUV, with Ceer planning to introduce seven models over the following five years. Production will be highly localized, with a target of 45% local components by 2034.Ceer's Economic ImpactAccording to government estimates, the project is expected to add about $8 billion to GDP and improve the trade balance by $21 billion. It will create up to 30,000 jobs, including 6,500 direct positions, with 80% reserved for Saudi citizens. Ceer is also building a supplier network and aligning the project with the Saudi Green Initiative, which aims for carbon neutrality by 2060.Overall, Ceer is not just an automaker but a strategic industrial project that could reshape Saudi Arabia's economic landscape. In 2026, the country will debut its own electric vehicles to the world—and that's just the beginning.
Ceer, Saudi Arabia electric vehicles, EV brand 2026, Vision 2030, automotive manufacturing, electric cars, Saudi Green Initiative, PIF Foxconn joint venture
2026
Michael Powers
news
Ceer electric vehicles: Saudi Arabia's automotive future starts in 2026
Discover Ceer, Saudi Arabia's national EV brand launching in 2026 with sedans and SUVs. Learn about its Vision 2030 impact, jobs, and economic growth.
Michael Powers, Editor
Saudi Arabia is entering a new automotive era with its first national brand, Ceer, poised to launch electric vehicles starting in 2026. A high-tech industrial complex is rising on the Red Sea coast, designed to create a full EV ecosystem as part of the Vision 2030 strategy.
The Origins of Ceer
Ceer was established in 2022 as a joint venture between the sovereign wealth fund PIF and Foxconn, the world's largest electronics manufacturer. The brand aims to spur growth in national manufacturing, diversify the economy, and build a foundation for export potential. Since its launch, the company has grown to 1,800 employees, blending local talent with international engineers.
The KAEC Production Complex and Model Plans
Ceer's factory in King Abdullah Economic City is being built as one of the industry's most technologically advanced sites. Mass production is scheduled to begin in the fourth quarter of 2026. The first wave will include a sedan and an SUV, with Ceer planning to introduce seven models over the following five years. Production will be highly localized, with a target of 45% local components by 2034.
Ceer's Economic Impact
According to government estimates, the project is expected to add about $8 billion to GDP and improve the trade balance by $21 billion. It will create up to 30,000 jobs, including 6,500 direct positions, with 80% reserved for Saudi citizens. Ceer is also building a supplier network and aligning the project with the Saudi Green Initiative, which aims for carbon neutrality by 2060.
Overall, Ceer is not just an automaker but a strategic industrial project that could reshape Saudi Arabia's economic landscape. In 2026, the country will debut its own electric vehicles to the world—and that's just the beginning.
