Toyota turns the GR Yaris into a lottery ticket

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Toyota has turned the GR Yaris into something close to a lottery car. As of 27 May, Japan began accepting applications for two special editions: the GR Yaris MORIZO RR and the GR Yaris Sébastien Ogier 9x World Champion Edition.

Each version will be built in a run of just 100 units for the home market. The only way to apply is through the GR app on your smartphone. The window is tight: from 13:30 on 27 May to 23:59 on 9 June. Winners will be announced on 1 July, with sales starting in early August 2026.

The GR Yaris MORIZO RR costs 9 million yen — roughly $57,400. This version draws on Akio Toyoda’s experience racing under his Morizo alias at the 2025 Nürburgring 24 Hours. The car gets a dedicated rear wing, a reworked suspension and a special MORIZO all-wheel-drive mode.

The second version is dedicated to Sébastien Ogier and his ninth WRC title, claimed in 2025. The GR Yaris Sébastien Ogier 9x World Champion Edition is priced at 8.45 million yen — around $53,900. It has its own SEB. all-wheel-drive mode and stands as a tribute to the rally success of Toyota Gazoo Racing.

Both special editions will be shown at Rally Japan 2026, which runs from 28 to 31 May across the Aichi and Gifu prefectures. Collectible 1:43-scale models will also be sold there.

The real intrigue isn’t the price — it’s the access. Toyota isn’t just selling a hot hatch; it’s selling the right to join a closed circle of 100 owners per version. For the GR Yaris, this is now the territory of the collector’s hunt as much as the thrill of the drive.