Ford Fathom 2027: price, preorder date and what is known about the electric pickup

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Ford has revealed the name and the price of its most important affordable EV: the midsize Fathom pickup starts at $28,350. The real entry ticket, however, is $29,945, because the buyer has to add $1595 for destination. The promised $30,000 mark, which Ford named when it launched the Universal EV platform, is now only $55 away.

Preorders open in early 2027, and the first customers should receive their trucks in the autumn of the same year. Ford has not shown the production design and has not disclosed the range, the battery capacity, the motor output or the charging speed. What is known is that the base version gets the standard battery, while the longer-range variant will cost extra.

The Fathom is designed for five people and should beat the Toyota RAV4 on passenger volume. Besides the cargo bed there is a front trunk, and bidirectional power transfer is supported. The truck will get a large screen, Apple CarPlay, Android Auto and the hardware for BlueCruise, although activating the system may be charged separately.

On price the new electric vehicle almost matches the hybrid Ford Maverick, which starts at $28,145 in the US. That matters more than any comparison with large electric pickups: the Fathom was created as an alternative to an ordinary inexpensive car, not as a scaled-down F-150 Lightning.

The Universal EV platform is what should bring the cost down. Compared with an ordinary model, Ford has cut the number of parts by 20% and the number of fasteners by 25%, and the pickup carries 1.3 km less wiring than the Mustang Mach-E. Assembly is split into three parallel lines: the front section, the rear section and the structural battery with interior elements are built separately and then joined. The estimated assembly time drops by 15%.

American prismatic LFP batteries are planned for the truck. Localising these batteries should help Ford get closer to a mass-market price.

The Fathom will be built at the modernised Louisville Assembly Plant in Kentucky. Ford is putting around $2 billion into the factory, while the total investment in the platform, assembly and battery production is estimated at about $5 billion.

The next test for the project will be not the design but the range of the base battery. Ford has already held the announced price below $30,000, but it is the driving distance and the price of the version with the bigger battery that will show whether the Fathom can replace the petrol Maverick for an ordinary buyer.