BMW debuts Le Castellet Blue, Grey Pine signature paints
BMW adds Le Castellet Blue for EVs and Grey Pine for SUVs
BMW debuts Le Castellet Blue, Grey Pine signature paints
BMW introduces signature paints Le Castellet Blue for EVs and Grey Pine for luxury SUVs, backed by a new Custom Paint Center in Dingolfing. Launching in 2026.
2025-10-12T18:22:35+03:00
2025-10-12T18:22:35+03:00
2025-10-12T18:22:35+03:00
BMW is doubling down on personalization and exclusivity, adding two new signature paints to its palette: Le Castellet Blue and Grey Pine. Insiders on the Bimmer Post forum indicate the former is earmarked for models built in Munich, while the latter is intended for crossovers and SUVs produced in Spartanburg, United States.Le Castellet Blue is poised to become a defining shade for BMW’s future electric lineup, especially as the Munich plant transitions to full EV production in 2027. The color could make its debut as early as 2026 on the next-generation i3 sedan.Grey Pine, by contrast, targets the brand’s luxury SUVs. Preliminary information suggests the next-generation BMW X5 (G65) may launch in this shade in 2026, or the flagship X7 (G67) could follow a year later. The hue is expected to reach other models over time, including the X6 and a new SUV with the internal code G74.The expanded color range stems from BMW’s €30 million investment in a new Custom Paint Center in Dingolfing. The program is led by Claudia Braun, who heads the newly formed Colour and Material Design unit serving BMW, MINI, and Rolls-Royce.Taken together, the move shows BMW treating paint not as an afterthought but as a marker of luxury. Le Castellet Blue and Grey Pine read less like simple shades and more like signposts of a shifted brand philosophy, where individuality sits at the core. The balance feels deliberate: a distinct tone reserved for the coming wave of EVs and a tailored option for the marque’s most opulent SUVs.
BMW introduces signature paints Le Castellet Blue for EVs and Grey Pine for luxury SUVs, backed by a new Custom Paint Center in Dingolfing. Launching in 2026.
Michael Powers, Editor
BMW is doubling down on personalization and exclusivity, adding two new signature paints to its palette: Le Castellet Blue and Grey Pine. Insiders on the Bimmer Post forum indicate the former is earmarked for models built in Munich, while the latter is intended for crossovers and SUVs produced in Spartanburg, United States.
Le Castellet Blue is poised to become a defining shade for BMW’s future electric lineup, especially as the Munich plant transitions to full EV production in 2027. The color could make its debut as early as 2026 on the next-generation i3 sedan.
Grey Pine, by contrast, targets the brand’s luxury SUVs. Preliminary information suggests the next-generation BMW X5 (G65) may launch in this shade in 2026, or the flagship X7 (G67) could follow a year later. The hue is expected to reach other models over time, including the X6 and a new SUV with the internal code G74.
The expanded color range stems from BMW’s €30 million investment in a new Custom Paint Center in Dingolfing. The program is led by Claudia Braun, who heads the newly formed Colour and Material Design unit serving BMW, MINI, and Rolls-Royce.
Taken together, the move shows BMW treating paint not as an afterthought but as a marker of luxury. Le Castellet Blue and Grey Pine read less like simple shades and more like signposts of a shifted brand philosophy, where individuality sits at the core. The balance feels deliberate: a distinct tone reserved for the coming wave of EVs and a tailored option for the marque’s most opulent SUVs.
