Porsche Taycan discontinued by 2030: what the report says and why sales are falling

© A. Krivonosov

Porsche has sold 6,219 Taycans in the first half of 2026, down 25% year-on-year — and against that backdrop, reports have emerged that the company could end Taycan production by 2030. German business weekly WirtschaftsWoche says Porsche management and the works council have reached an agreement in principle. The key caveat: the document hasn’t been signed yet, and Porsche has declined to comment on the report. So this is a possible scenario, not an announced end for the model.

According to the German outlet, Porsche had also considered other options, including moving Taycan production to a different plant, but the scenario now under discussion is a gradual phase-out by 2030. Just recently, though, CEO Michael Leiters said the company had no short-term plans to end Taycan production and wanted to see how demand develops first.

The numbers explain why the question came up at all. In the first half of 2025, Porsche delivered 8,302 Taycans; a year later, that figure had dropped to 6,219 — a 25% decline. At the same time, the company is trimming the lineup’s complexity: in June, Leiters confirmed that two Taycan body variants had already been dropped from the US lineup. Porsche says it’s still investing in gasoline, hybrid and fully electric models alike.

The contrast is sharpened by a very recent update to the electric car. On June 17, Porsche unveiled the 2027 model-year Taycan with virtual E-Shift gear changes, a new AI-equipped infotainment system and a WLTP range of up to 700 km on select versions. In other words, the automaker keeps investing in the current model even as internal discussions continue about its longer-term future. In July, SPEEDME.RU also showed just how far Porsche is still willing to take the Taycan: for a customer in Switzerland, the company built a one-off Turbo GT with more than 30 custom details.

More broadly, this fits into a wider rethink of Porsche’s electric strategy. Back in 2025, the company officially pushed back development of a new EV platform for the 2030s and extended the life of its combustion and hybrid models, while saying its existing electric lineup would keep evolving. That shift was already visible in Porsche’s financial results and the weak demand for EVs in 2026.

The date that matters most now isn’t 2030. Porsche is set to finalize the details of Strategy 2035 and the wider product overhaul once its internal decisions are complete. Until that happens, the phrase “Taycan is being axed” is ahead of the official facts.