Norway’s Tesla sales defy European slump with 24% growth amid Musk backlash
Charging network and Model Y refresh keep Tesla strong in Norway despite controversies
Norway’s Tesla sales defy European slump with 24% growth amid Musk backlash
Tesla sales in Norway grew 24% in H1 2025 despite political backlash against Elon Musk, driven by Model Y updates, zero-interest financing, and charging infrastructure.
2025-08-14T08:43:51+03:00
2025-08-14T08:43:51+03:00
2025-08-14T08:43:51+03:00
While Tesla sales tumbled across much of Europe in early 2025, Norway saw a 24% year-on-year increase, making it the company’s second-largest market in the region. The refreshed Model Y, introduced in March, and a lower-priced variant in May fueled demand. A promotional push with zero-interest financing and free Supercharging spurred a 213% jump in monthly registrations.
Tesla’s deep roots in Norway date back to 2013, when it launched the Model S and built its first Supercharger network outside North America. That infrastructure and early market entry fostered exceptional brand loyalty. Despite mounting criticism of Elon Musk’s political stances, many Norwegian drivers prioritize charging convenience and seamless tech over reputational concerns.
Yet competition is heating up, with VW, Volvo, and Chinese automakers gaining traction. Whether Norway’s loyalty to Tesla will last remains an open question.
Tesla Norway sales,Norway EV market,Model Y sales Norway,Tesla Europe performance,Musk controversy impact,Tesla supercharger Norway
2025
Michael Powers
news
Charging network and Model Y refresh keep Tesla strong in Norway despite controversies
Tesla sales in Norway grew 24% in H1 2025 despite political backlash against Elon Musk, driven by Model Y updates, zero-interest financing, and charging infrastructure.
Michael Powers, Editor
While Tesla sales tumbled across much of Europe in early 2025, Norway saw a 24% year-on-year increase, making it the company’s second-largest market in the region. The refreshed Model Y, introduced in March, and a lower-priced variant in May fueled demand. A promotional push with zero-interest financing and free Supercharging spurred a 213% jump in monthly registrations.
Tesla’s deep roots in Norway date back to 2013, when it launched the Model S and built its first Supercharger network outside North America. That infrastructure and early market entry fostered exceptional brand loyalty. Despite mounting criticism of Elon Musk’s political stances, many Norwegian drivers prioritize charging convenience and seamless tech over reputational concerns.
Yet competition is heating up, with VW, Volvo, and Chinese automakers gaining traction. Whether Norway’s loyalty to Tesla will last remains an open question.
