BMW addresses design criticism for new i3 sedan in Neue Klasse lineup
BMW responds to i3 sedan design feedback and details features
BMW addresses design criticism for new i3 sedan in Neue Klasse lineup
BMW addresses criticism of the new i3 sedan's design, highlighting panoramic projection, ergonomic improvements, and inspiration from 1950s-1960s models.
2026-03-29T01:28:15+03:00
2026-03-29T01:28:15+03:00
2026-03-29T01:28:15+03:00
BMW has responded to criticism of the new i3 sedan's design, which was unveiled as part of the Neue Klasse lineup. Oliver Heilmer, head of design for compact and midsize models, addressed questions raised after user reactions online.One major topic was the panoramic projection solution on the windshield. The company stated that the dashboard was lowered compared to the previous 3 Series generation to avoid restricting the driver's view.The 17.9-inch central screen is slightly angled toward the driver, which should improve ergonomics. However, this solution won't be used on all models, but rather depending on each car's concept. BMW also noted that the new steering wheel has become more comfortable thanks to redesigned grip zones.Criticism also touched on the exterior, including the taillights. BMW emphasized that the production version differs from the concept car while still maintaining recognizable brand traits. The design incorporates elements inspired by models from the 1950s and 1960s.The new i3 will serve as a benchmark for future brand models, including the next 3 Series generation. These new 2026 vehicles will develop BMW's unified design language and digital architecture.
BMW i3 sedan, Neue Klasse lineup, design criticism, panoramic projection, ergonomic screen, BMW design language, 2026 models, 3 Series generation
2026
Michael Powers
news
BMW responds to i3 sedan design feedback and details features
BMW addresses criticism of the new i3 sedan's design, highlighting panoramic projection, ergonomic improvements, and inspiration from 1950s-1960s models.
Michael Powers, Editor
BMW has responded to criticism of the new i3 sedan's design, which was unveiled as part of the Neue Klasse lineup. Oliver Heilmer, head of design for compact and midsize models, addressed questions raised after user reactions online.
One major topic was the panoramic projection solution on the windshield. The company stated that the dashboard was lowered compared to the previous 3 Series generation to avoid restricting the driver's view.
The 17.9-inch central screen is slightly angled toward the driver, which should improve ergonomics. However, this solution won't be used on all models, but rather depending on each car's concept. BMW also noted that the new steering wheel has become more comfortable thanks to redesigned grip zones.
Criticism also touched on the exterior, including the taillights. BMW emphasized that the production version differs from the concept car while still maintaining recognizable brand traits. The design incorporates elements inspired by models from the 1950s and 1960s.
The new i3 will serve as a benchmark for future brand models, including the next 3 Series generation. These new 2026 vehicles will develop BMW's unified design language and digital architecture.
