EBRO Croatia and Slovenia Launch 2026: Dates, Models and What to Expect

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EBRO continues its European expansion: after Portugal and Bulgaria, the revived Spanish brand is now entering Croatia and Slovenia. Sales in Croatia are set to start in October 2026, with the Slovenian launch to follow later. AUTO HRVATSKA will handle imports, the dealer network and after-sales service.

The choice of partner reduces one of the biggest risks for a young brand — a lack of service coverage. AUTO HRVATSKA has more than 800 employees, 33 locations and a portfolio of over 20 car brands. The company already sells and services Volkswagen, Audi, Peugeot, Renault, Dacia, BYD and other marques in the region.

EBRO plans to bring its full line-up to both countries: the compact S400, the mid-size S700, the seven-seat S800 and the flagship S900. Most volume is expected to come from the S400 and S700, the models in the most mainstream segments. Croatia’s market is growing: 69,140 new passenger cars were sold there in 2025, up 8.3% year on year. In January–May 2026, registrations rose a further 6.5%, to 35,148 units.

Pricing for Croatia and Slovenia has not yet been announced. For reference: in Spain, the hybrid S700 is currently offered from €26,990 on a finance deal. That figure can’t be carried over directly to the new markets — taxes, trim levels and financing terms will differ.

For the wider European audience, the S700 is the easiest reference point: Euro NCAP officially lists it as a technical twin of the Chery Tiggo 7, sharing platform and crash-test results with the Chinese model.

EBRO is deliberately skipping the largest markets — Germany, France and Italy — for now, testing its export model in countries with smaller sales volumes first. Success will depend not on the Spanish badge, but on local pricing for the S400 and S700, which the company will reveal closer to the October launch.