End of an era for the «Russian Rolls-Royce»? Aurus could disappear from the market
Aurus struggles in july 2025 with only three cars sold in Russia
End of an era for the «Russian Rolls-Royce»? Aurus could disappear from the market
Russian luxury carmaker Aurus sold just three cars in July 2025, down from eight a year earlier, as competition from global premium brands intensifies.
2025-08-13T10:32:02+03:00
2025-08-13T10:32:02+03:00
2025-08-13T10:32:02+03:00
In July 2025, Russian luxury automaker Aurus sold only three cars — nearly three times fewer than in the same month last year, when dealers delivered eight units. According to ASM Holding, this is the brand’s lowest monthly result in the past year.
Despite the July slump, year-to-date sales remain higher: Aurus delivered 132 cars between January and July, double the total from the same period in 2024. Analysts attribute the sharp drop to reduced demand for expensive domestic models and increased competition from imported premium brands.
For comparison, Rolls-Royce sold 27 new cars in Russia in July. The gap highlights how difficult it is for Aurus to retain its luxury customer base, especially as foreign competitors strengthen their presence.
Aurus sales Russia,Russian luxury cars,Aurus vs Rolls-Royce,Russian premium car market,luxury car sales drop,Aurus 2025 sales,premium segment Russia
2025
Michael Powers
news
Aurus struggles in july 2025 with only three cars sold in Russia
Russian luxury carmaker Aurus sold just three cars in July 2025, down from eight a year earlier, as competition from global premium brands intensifies.
Michael Powers, Editor
In July 2025, Russian luxury automaker Aurus sold only three cars — nearly three times fewer than in the same month last year, when dealers delivered eight units. According to ASM Holding, this is the brand’s lowest monthly result in the past year.
Despite the July slump, year-to-date sales remain higher: Aurus delivered 132 cars between January and July, double the total from the same period in 2024. Analysts attribute the sharp drop to reduced demand for expensive domestic models and increased competition from imported premium brands.
For comparison, Rolls-Royce sold 27 new cars in Russia in July. The gap highlights how difficult it is for Aurus to retain its luxury customer base, especially as foreign competitors strengthen their presence.
