Lincoln Bronco-Based SUV 2029: Price, Launch Timing and Details

© A. Krivonosov

Reports about the “luxury Bronco” from Lincoln are getting noticeably more concrete. Back in February, the talk was only of a possible body-on-frame SUV launching sometime around 2029–2030. Now the Detroit Free Press says the project has an internal program code, with production potentially starting in late summer 2029 at the Michigan Assembly Plant, where the Ford Bronco is built. Ford itself has not officially confirmed the future model.

The pricing angle is even more interesting. One Lincoln dealer put a possible starting figure at around $70,000. That’s not an official price — the assumed launch is still three years away — but the number reshapes how the model’s competitive set looks.

Despite the constant comparisons to the Mercedes-Benz G-Class, on price the future Lincoln would actually sit much closer to other body-on-frame luxury SUVs. The Lexus GX 550 currently starts in the U.S. at $68,335, and the Defender 110 starts at $65,000. The Mercedes-Benz G 550 starts at $153,900 before delivery. So Lincoln is more likely trying to offer the image and capability of the G-Class at the price of the GX and the Defender than to step directly into Mercedes’ price bracket.

There’s also room for the project inside Lincoln’s own lineup. Today the Aviator starts at $56,910, while the 2027 model year Navigator starts at $89,995. A rough $70,000 places the new SUV right between the two, but with a different specialization: instead of a family three-row SUV, the bet would be on body-on-frame construction and stronger off-road capability inherited from the Bronco.

According to the available information, Lincoln is expected to get its own body panels and a pricier, quieter cabin rather than becoming a Bronco with a different grille. The exact powertrain, name, dimensions and technical configuration have not been disclosed yet. So both the 2029 timing and especially the $70,000 price remain preliminary — the real next confirmation of the project will be Ford’s official decision to launch the model.