Rivian R2 to hit Europe in 2027, a Tesla Model Y rival
Rivian R2 electric crossover targets Europe—and the Model Y—by 2027
Rivian R2 to hit Europe in 2027, a Tesla Model Y rival
Rivian R2 hits Europe in 2027: a $45k electric crossover rivaling Tesla Model Y, 550 km WLTP range, 10–80% in under 30 min, plus 68k preorders and VW backing.
2025-09-01T12:53:55+03:00
2025-09-01T12:53:55+03:00
2025-09-01T12:53:55+03:00
American startup Rivian, backed by Amazon and Volkswagen, has announced plans to enter the European market. The first model will be the Rivian R2 electric crossover, slated to reach Europe in 2027 and aimed squarely at the Tesla Model Y, the continent’s best-selling EV.The R2 is a midsize SUV measuring 4.72 meters in length with a starting price of $45,000 (about 3.6 million rubles). It will be offered in single-, dual-, and tri-motor versions, with the top variant accelerating from 0 to 100 km/h in under three seconds. The range will exceed 550 km on the WLTP cycle, and a charge from 10 to 80% is set to take under 30 minutes. On paper, these figures hit the sweet spot for Europe, balancing brisk performance with everyday usability.Interest has been immense: after its March 2024 debut, the company secured more than 68,000 preorders in just 24 hours. For Rivian, this crossover is meant to play the role that the Model 3 once did for Tesla—a mass-market anchor capable of lifting the brand to a new sales level. The intent is clear: scale up without losing character.One open question is whether Volkswagen will take an active role in Rivian’s European push. The group has already invested up to $5 billion in the startup and set up a joint venture to develop new electronics. Either way, Rivian is preparing for a serious fight for market share, and the R2 looks like its main instrument. The timeline matters—2027 leaves rivals room to maneuver—but if the brand delivers on range, charging speed, and price, the segment leader will feel real pressure.
Rivian R2, Europe 2027, Tesla Model Y rival, electric crossover, midsize SUV, 550 km WLTP range, $45,000 price, tri-motor, dual-motor, fast charging, Volkswagen investment, Amazon-backed
2025
Michael Powers
news
Rivian R2 electric crossover targets Europe—and the Model Y—by 2027
Rivian R2 hits Europe in 2027: a $45k electric crossover rivaling Tesla Model Y, 550 km WLTP range, 10–80% in under 30 min, plus 68k preorders and VW backing.
Michael Powers, Editor
American startup Rivian, backed by Amazon and Volkswagen, has announced plans to enter the European market. The first model will be the Rivian R2 electric crossover, slated to reach Europe in 2027 and aimed squarely at the Tesla Model Y, the continent’s best-selling EV.
The R2 is a midsize SUV measuring 4.72 meters in length with a starting price of $45,000 (about 3.6 million rubles). It will be offered in single-, dual-, and tri-motor versions, with the top variant accelerating from 0 to 100 km/h in under three seconds. The range will exceed 550 km on the WLTP cycle, and a charge from 10 to 80% is set to take under 30 minutes. On paper, these figures hit the sweet spot for Europe, balancing brisk performance with everyday usability.
Interest has been immense: after its March 2024 debut, the company secured more than 68,000 preorders in just 24 hours. For Rivian, this crossover is meant to play the role that the Model 3 once did for Tesla—a mass-market anchor capable of lifting the brand to a new sales level. The intent is clear: scale up without losing character.
One open question is whether Volkswagen will take an active role in Rivian’s European push. The group has already invested up to $5 billion in the startup and set up a joint venture to develop new electronics. Either way, Rivian is preparing for a serious fight for market share, and the R2 looks like its main instrument. The timeline matters—2027 leaves rivals room to maneuver—but if the brand delivers on range, charging speed, and price, the segment leader will feel real pressure.
