Mercedes-Benz Vision Iconic concept debuts in Guangzhou
Mercedes-Benz Vision Iconic: a solar-boosted coupe with Level 4 autonomy
Mercedes-Benz Vision Iconic concept debuts in Guangzhou
At the Guangzhou Auto Show, Mercedes-Benz Vision Iconic debuts: solar modules, Art Deco cabin, steer-by-wire and Level 4 autonomy powered by neuromorphic chips.
2025-11-21T16:12:01+03:00
2025-11-21T16:12:01+03:00
2025-11-21T16:12:01+03:00
At the Guangzhou auto show, Mercedes-Benz unveiled one of the event’s most talked-about show cars: the two-door Vision Iconic coupe. The car instantly drew attention with its futuristic body and a vast illuminated grille inspired by the brand’s classics—the W108, W111, and the legendary 600 Pullman. A chrome surround, contour lighting, and animated graphic effects turn the Vision Iconic’s nose into a digital design statement that feels more like a signature than a traditional fascia.There’s substance beneath the spectacle. Under the glossy black finish sit solar modules; Mercedes estimates that on a mid-size crossover this technology could provide enough energy for up to 12,000 km of driving per year. If realized, that would be a meaningful contribution rather than a mere talking point.The interior leans into Art Deco: a floating glass display, a full-width podium screen, velvet trim, and brass accents create the feel of a lounge from the near future. Vision Iconic uses steer-by-wire, while its Level 4 autonomous system runs on a neuromorphic computing architecture that mimics the human brain and can cut the self-driving system’s energy consumption by up to 90%.Vision Iconic isn’t a production car, but it clearly signals the design language and technologies that future Mercedes models are set to explore.
Mercedes-Benz, Vision Iconic, Guangzhou Auto Show, concept coupe, illuminated grille, solar modules, Art Deco interior, steer-by-wire, Level 4 autonomy, neuromorphic computing, Mercedes design
2025
Michael Powers
news
Mercedes-Benz Vision Iconic: a solar-boosted coupe with Level 4 autonomy
At the Guangzhou Auto Show, Mercedes-Benz Vision Iconic debuts: solar modules, Art Deco cabin, steer-by-wire and Level 4 autonomy powered by neuromorphic chips.
Michael Powers, Editor
At the Guangzhou auto show, Mercedes-Benz unveiled one of the event’s most talked-about show cars: the two-door Vision Iconic coupe. The car instantly drew attention with its futuristic body and a vast illuminated grille inspired by the brand’s classics—the W108, W111, and the legendary 600 Pullman. A chrome surround, contour lighting, and animated graphic effects turn the Vision Iconic’s nose into a digital design statement that feels more like a signature than a traditional fascia.
There’s substance beneath the spectacle. Under the glossy black finish sit solar modules; Mercedes estimates that on a mid-size crossover this technology could provide enough energy for up to 12,000 km of driving per year. If realized, that would be a meaningful contribution rather than a mere talking point.
The interior leans into Art Deco: a floating glass display, a full-width podium screen, velvet trim, and brass accents create the feel of a lounge from the near future. Vision Iconic uses steer-by-wire, while its Level 4 autonomous system runs on a neuromorphic computing architecture that mimics the human brain and can cut the self-driving system’s energy consumption by up to 90%.
