BMW phases out chrome for illuminated grilles in future models
BMW shifts to illuminated radiator grilles, reducing chrome use
BMW phases out chrome for illuminated grilles in future models
BMW plans to phase out chrome elements, focusing on illuminated grilles for future Neue Klasse models. This design change highlights digital and electric features, improving night visibility and brand identity.
2026-03-21T21:36:18+03:00
2026-03-21T21:36:18+03:00
2026-03-21T21:36:18+03:00
BMW plans to phase out chrome elements in its design, shifting focus to illuminated radiator grilles. This change will be implemented in future models based on the Neue Klasse platform.The grille lighting, already featured in several BMW models and known as Iconic Glow, will see expanded use as the company reduces its reliance on chrome. According to BMW representatives, light elements better highlight the digital and electric nature of new vehicles. They also enhance visibility at night, unlike chrome which loses its visual impact in the dark.The new design concept includes smoother body lines and simplified shapes, an approach already seen in recent models like the iX3 and the new i3 generation. BMW emphasizes that light is becoming a key part of its visual identity, aiming to boost road recognition and set its cars apart from competitors. These changes reflect a broader trend in 2026 vehicles, where exterior design increasingly revolves around digital and lighting solutions rather than traditional decorative elements.
BMW, illuminated radiator grilles, chrome phase-out, Neue Klasse platform, Iconic Glow, electric vehicle design, automotive lighting, 2026 vehicle trends
2026
Michael Powers
news
BMW shifts to illuminated radiator grilles, reducing chrome use
BMW plans to phase out chrome elements, focusing on illuminated grilles for future Neue Klasse models. This design change highlights digital and electric features, improving night visibility and brand identity.
Michael Powers, Editor
BMW plans to phase out chrome elements in its design, shifting focus to illuminated radiator grilles. This change will be implemented in future models based on the Neue Klasse platform.
The grille lighting, already featured in several BMW models and known as Iconic Glow, will see expanded use as the company reduces its reliance on chrome. According to BMW representatives, light elements better highlight the digital and electric nature of new vehicles. They also enhance visibility at night, unlike chrome which loses its visual impact in the dark.
The new design concept includes smoother body lines and simplified shapes, an approach already seen in recent models like the iX3 and the new i3 generation. BMW emphasizes that light is becoming a key part of its visual identity, aiming to boost road recognition and set its cars apart from competitors. These changes reflect a broader trend in 2026 vehicles, where exterior design increasingly revolves around digital and lighting solutions rather than traditional decorative elements.
