Geely plots staged EV and hybrid SUV expansion in Australia
Geely targets growth in Australia with staged EV and hybrid SUV rollout
Geely plots staged EV and hybrid SUV expansion in Australia
Geely will expand its Australian EV and hybrid SUV lineup with a staged rollout, aiming to boost market share. EX5 and Starray EM-i lead today—more to follow.
2025-09-24T07:47:30+03:00
2025-09-24T07:47:30+03:00
2025-09-24T07:47:30+03:00
Geely is looking to broaden its Australian line-up with electric and hybrid SUVs across different segments, aiming to accelerate growth and lift its market share.Lei Li, Geely’s CEO in Australia, told Drive at the recent unveiling of the brand’s second SUV for the local market—the Starray EM-i plug-in hybrid—that he is not satisfied with the current sales performance and volumes, so the company is moving to strengthen its presence.He also made it clear that Geely will not launch new models back-to-back. The roll-out will be staged, allowing each addition to find its audience before the next arrives—a measured cadence that tends to work better in a crowded SUV arena.For now, Geely offers two mid-size SUVs in Australia: the all-electric EX5 and the plug-in hybrid Starray EM-i. While future models have not been officially confirmed, Li’s comments point to possible newcomers at both the larger and more compact ends of the crossover spectrum—an approach that could bookend the range without diluting focus.
Geely Australia, EV SUVs, hybrid SUVs, EX5, Starray EM-i, Australian lineup, market share, staged rollout, expansion, plug-in hybrid, crossover, Lei Li, new models, growth strategy
2025
Michael Powers
news
Geely targets growth in Australia with staged EV and hybrid SUV rollout
Geely will expand its Australian EV and hybrid SUV lineup with a staged rollout, aiming to boost market share. EX5 and Starray EM-i lead today—more to follow.
Michael Powers, Editor
Geely is looking to broaden its Australian line-up with electric and hybrid SUVs across different segments, aiming to accelerate growth and lift its market share.
Lei Li, Geely’s CEO in Australia, told Drive at the recent unveiling of the brand’s second SUV for the local market—the Starray EM-i plug-in hybrid—that he is not satisfied with the current sales performance and volumes, so the company is moving to strengthen its presence.
He also made it clear that Geely will not launch new models back-to-back. The roll-out will be staged, allowing each addition to find its audience before the next arrives—a measured cadence that tends to work better in a crowded SUV arena.
For now, Geely offers two mid-size SUVs in Australia: the all-electric EX5 and the plug-in hybrid Starray EM-i. While future models have not been officially confirmed, Li’s comments point to possible newcomers at both the larger and more compact ends of the crossover spectrum—an approach that could bookend the range without diluting focus.
