Premium electric sedan, premium price tag: Mercedes is now taking orders for the C-Class EQ

Mercedes has begun taking orders for the electric alternative to the regular C-Class. As is often the case with German brands, the launch starts not with the entry-level model but with the expensive and powerful C 400 4Matic.

Prices in Germany begin at €67,700. For that money the buyer gets all-wheel drive, 360 kW (490 hp) of power and a large 94.5 kWh battery. The pack runs on an 800-volt architecture, and the claimed range reaches 762 km. For a mid-size sedan, that’s already territory where an EV stops being just a city car.

Only one version is available so far, but the lineup will expand quickly. Mercedes promises rear- and all-wheel-drive variants as well as batteries of different capacities. A separate long-range version is on the way and is expected to cover around 800 km on a charge. It’s a direct answer to those who still consider an electric sedan inconvenient for highway driving.

The base equipment of the entry-level C 400 4Matic doesn’t look poor: 18-inch wheels, a panoramic roof, seats trimmed in fabric and synthetic leather, and a rear-view camera. But the most eye-catching items have been left on the options list. Among them are the 39-inch MBUX Hyperscreen, a 22 kW on-board charger, air suspension and rear-axle steering.

Here lies the familiar Mercedes catch. On paper, the electric C-Class already delivers a lot: power, a big battery and a serious range. But a car that will actually look and feel like a tech flagship can easily climb far above the starting €67,700.

Mercedes isn’t simply adding another EV to the lineup. The brand is moving one of its key models into a new niche — one where the C-Class has to compete not only on comfort and the badge, but also on how many kilometres it can actually cover between charges.