Black luxury with a side of diesel: the BMW 7 Series Nero Lusso lands in Busan

© A. Krivonosov / SPEEDME

At BIMOS 2026 in Busan BMW didn’t show a new 7 Series or yet another electric flagship, but something far more niche — the 7 Series Nero Lusso Edition. There are only 135 of these cars in the world, and Korea gets 29 of them — a full national premiere with two versions on the menu: the petrol 740i xDrive and the diesel 740d xDrive. The car on the Busan stand is the diesel — and that, as it turns out, isn’t a coincidence.

The name translates as “black luxury”. But BMW didn’t just dial the saturation down to zero. The body is finished in Nero Fuoco Metallic from the BMW Individual palette: in the hall it doesn’t look flat black, but deep, almost glass-like, with a warm undertone and hidden “fiery” highlights. A thin Space Silver coachline runs along the flanks, and a handwritten Nero Lusso signature sits on the C-pillar — a move more at home in Bentley Mulliner or Rolls-Royce Bespoke territory than on a normal BMW special edition. The M Sport Pro package and 21-inch BMW Individual Multi-spoke 1055 wheels in a bicolour finish are standard.

The diesel’s technical base is unexpectedly rational. This is a 740d xDrive: a 3.0-litre inline-six B57, 48 V mild hybrid, 299 hp and 670 Nm. All-wheel drive, an 8-speed auto, 5.8 seconds to 100 km/h and a limited 250 km/h. The strongest figure here isn’t acceleration but fuel consumption — 6.4–6.5 l/100 km on the WLTP cycle. For a full-size limousine that almost sounds provocative next to petrol V8s and heavy electric flagships. The petrol 740i xDrive, also available in this edition, plays a different hand: an inline-six with 381 hp and 541 Nm.

The interior of the Korean car is exactly what the factory Nero Lusso allows you to spec. The cabin is trimmed in cream BMW Individual Merino leather in Smoke White, with a black upper dashboard and a tunnel finished in dark grey oak high-gloss. In the back, individual seats with massage — and no 31.3-inch Theater Screen. Here’s the catch BMW doesn’t shout about: the Theater Screen in the Nero Lusso is offered only on the petrol 740i. The diesel 740d goes deliberately without it, and instead of the showy “cinema on wheels” you get a calmer limousine where luxury rests on leather, stitching and seating posture.

The price isn’t about power either. Polish authorised BMW dealer M-Cars in Kraków lists the diesel 740d xDrive Nero Lusso at 737,300 złoty on its catalogue sheet — roughly €173,000, or about $187,000. That puts the buyer in territory where the alternatives aren’t just other BMW 7 Series cars but also the Mercedes-Benz S-Class, Mercedes-Maybach S-Class, the China-only Audi A8 L Horch and even slightly used Bentley Flying Spurs. But Nero Lusso doesn’t play the power-or-screen game — it plays rarity: 43 cars from the whole run go to Poland, another 29 to Korea. Two countries take more than half of the series between them — an atypical split for an Individual programme and one that only adds to the sedan’s collectible, slightly odd charm.

For the market this is a farewell gesture from the pre-facelift G70. The Nero Lusso Edition arrived in early 2026, Korean sales open later this year, and in the summer production of the updated 7 Series — the LCI — gets under way. A new ALPINA should join the family later. So the Busan show looks less like another launch and more like a careful full stop in the biography of the current “Seven”. BMW put on display not the fastest, not the most technological and not the loudest version — but one that, a few years from now, people will be hunting down by colour, by the signature on the pillar and by the strange combination of diesel and boutique luxury.