Goodbye, Godzilla: Nissan turns the GT-R into a $136 toy

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Nissan is marking the end of GT-R production not with another special edition but with a collectible Bearbrick figure. The NISSAN GT-R BE@RBRICK 100% & 400% set will go on sale on July 2, 2026, commemorating the end of the model's run, which wrapped up in August 2025.

The idea looks odd only at first glance. The GT-R has always been about more than just spec sheets: Skyline, R32, R34, R35, tuning, video games, Japanese pop culture — it is a name with a cult around it. Bearbrick plays by the same rules: a simple shape carrying real value thanks to collaborations and limited runs.

The release concept is “GT-R Forever.” The figure wears the iconic Midnight Purple base, with carbon-fibre inserts along the arms, a GT-R logo on the chest and the four round taillights at the back. Nissan says the overall design nods to every GT-R generation, not just the final R35.

The set will be sold in three places: the Nissan Online Shop, the boutique at Nissan's global headquarters in Yokohama and the Nissan Crossing store in Ginza, Tokyo. The price is $136 for both figures — 100% and 400% sizes in one package. To curb scalpers, each buyer is limited to two sets, and sales will run on a first-come, first-served basis.

Demand looks all but guaranteed. Nissan's previous Bearbrick tie-up — Sakura at Japanese Dawn 2025 — sold out quickly, and the GT-R brings a noticeably bigger fanbase. On the secondary market, items like this tend to appreciate not because of materials or production difficulty but because of timing: this is a souvenir not just of a car, but of the end of an era.

The figure does not extend the life of the GT-R. It just makes the moment official: the legend leaves the assembly line, but continues to sell at a different scale.