Cadillac appoints David Mogenson as marketing director for EV push
Cadillac names David Mogenson as new marketing director
Cadillac appoints David Mogenson as marketing director for EV push
General Motors appoints David Mogenson, ex-Uber and Google exec, as Cadillac marketing director to drive brand transformation into electric vehicles and digital innovation.
2026-04-11T03:33:17+03:00
2026-04-11T03:33:17+03:00
2026-04-11T03:33:17+03:00
General Motors has appointed a new marketing director for the Cadillac brand. David Mogenson, a former top executive at Uber who previously worked at Google and BMW, will take on the role.During his time at Uber, Mogenson served as Vice President of Global Marketing, overseeing campaigns in more than 70 countries. He was responsible for developing the Uber and Uber Eats brands, with a focus on audience growth and strengthening the company's international presence. His contributions earned him recognition from Forbes, which included him on its list of most influential marketing directors.Mogenson's experience also includes key positions at Google, where he worked on YouTube and B2B development, and earlier at BMW, where he handled marketing for the U.S. market. This background makes him a valuable asset at the intersection of technology and the automotive industry.The appointment comes at a crucial time for Cadillac, which is actively transforming into an electric vehicle brand and expanding its global footprint. As part of this strategy, GM is increasingly recruiting talent from the tech sector to enhance digital features and user experience in its vehicles.Mogenson noted that working for Cadillac represents a career goal for him, largely due to his prior experience at BMW. He also highlighted the brand's potential during the shift toward electric vehicles and digital services.GM continues to bet on "digital brains"—a logical move, as today's competition for customers extends beyond hardware to include the overall brand experience.
Cadillac, David Mogenson, marketing director, General Motors, electric vehicles, EV, automotive marketing, digital transformation, Uber, Google, BMW, brand strategy
2026
Michael Powers
news
Cadillac names David Mogenson as new marketing director
General Motors appoints David Mogenson, ex-Uber and Google exec, as Cadillac marketing director to drive brand transformation into electric vehicles and digital innovation.
Michael Powers, Editor
General Motors has appointed a new marketing director for the Cadillac brand. David Mogenson, a former top executive at Uber who previously worked at Google and BMW, will take on the role.
During his time at Uber, Mogenson served as Vice President of Global Marketing, overseeing campaigns in more than 70 countries. He was responsible for developing the Uber and Uber Eats brands, with a focus on audience growth and strengthening the company's international presence. His contributions earned him recognition from Forbes, which included him on its list of most influential marketing directors.
Mogenson's experience also includes key positions at Google, where he worked on YouTube and B2B development, and earlier at BMW, where he handled marketing for the U.S. market. This background makes him a valuable asset at the intersection of technology and the automotive industry.
The appointment comes at a crucial time for Cadillac, which is actively transforming into an electric vehicle brand and expanding its global footprint. As part of this strategy, GM is increasingly recruiting talent from the tech sector to enhance digital features and user experience in its vehicles.
Mogenson noted that working for Cadillac represents a career goal for him, largely due to his prior experience at BMW. He also highlighted the brand's potential during the shift toward electric vehicles and digital services.
GM continues to bet on "digital brains"—a logical move, as today's competition for customers extends beyond hardware to include the overall brand experience.
