BRABUS Yachts 2026: AB Yachts partnership, Monaco debut and 60-knot performance

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BRABUS is entering the luxury yacht segment not as a licensed logo on the hull, but as a co-author of the product. The German brand has announced a strategic partnership with Italy’s AB Yachts, part of Next Yacht Group: the first BRABUS Yachts are due to debut at the Monaco Yacht Show 2026, with another world premiere already lined up for the 2027 edition. For BRABUS this extends a marine line-up that already includes projects with AXOPAR and Sunreef Yachts, but this time the talk is of a larger and faster class of yacht.

The idea behind the project is to carry BRABUS’s signature Masterpiece and One Second Wow philosophy over from cars, boats and motorcycles into full-size yachts. From BRABUS come the aggressive design, bespoke finishing, obsession with materials and a striking visual presence. AB Yachts handles the engineering: since 1992 the company has built high-speed craft with lightweight structures, waterjet propulsion and advanced trim-control systems, with the emphasis firmly on speed, agility and comfort.

The AB Yachts range currently stretches from the AB 80 to the AB 130, and the quoted top speed of certain models reaches 60 knots — roughly 111 km/h. For a yacht of this class that is no longer merely a leisure format but a machine for clients who care about performance, quiet running, the absence of vibration and a bold presentation. This is exactly where the tie-up with BRABUS makes sense: the brand has long sold not just power, but the aura of an ultra-personalised object.

Constantin Buschmann, owner and CEO of BRABUS, said that AB Yachts has “exactly the energy” the brand is looking for: the drive to push the boundaries of what is possible and to create a product that instantly feels special. Giorgio Mattei, deputy chairman of Next Yacht Group, called the partnership “love at first sight” and stressed a shared appetite for innovation, speed and daring design.

For the car world the news matters as part of a wider trend: luxury brands are no longer confined to cars. Mercedes-AMG, Porsche Design, Lexus, Aston Martin and Lamborghini have long dabbled in yachting, aviation or interior design. BRABUS is betting on the customer who wants a single style in the garage, on the water and across their whole lifestyle.